Risk Factors Affecting Hispanic Domestic Violence Essay -- Masculinity,

MasculinitiesPatriarchy ideology is embedded in the predominantly Latin American structure of machismo of supremacy over females (Alcalde, 2011). There are hegemonic methods of masculinity that stress male authority, magisterial and honor concerning females to some males, but it is an unusual overstated and hyperbolise in male masculinities (Alcalde, 2011 465). In contrast, there are many who do not advocate violence, and they seek to educate others on the importance of not development violence towards women. They see masculinity as the opposite of violent, and they use masculinity to protect women (Alcalde, 2011 465). It is strong bond which protects the family (Alcalde, 2011 465). Society has transformed with the ages and Mexican and Mexican American fathers have adapted to different, more caring mathematical functions in their family (Saracho and Spodek, 2008 81). As a matter of fact, many fathers have become their kids developmental caretakers and dynamic educators (Saracho a nd Spodek, 2008 81). Researchers have written papers portraying Mexican and Mexican American fathers as imperceptible, emotionless, distant and not nurturing (Saracho and Spodek, 2008 81). Mexican and Mexican American, and redefine machismo as supportive attributes which includes courage, kindness, and patience (Saracho and Spodek, 2008 81). straight off men are more willing to switch gender roles becoming good role models, and they help with household tasks and their children. In the case study of Emiliano Diaz de Leon, positive masculinity turned his life around furthermore, the role models he met at age 15 changed him from an abusive, disdainful young man into a positive role model (Aker, 2013) As a boy, he nothing but negative male role models and the change came from su... ...roblem Drinking Among Male Mexican and Central American Immigrant Laborers A Review of the Literature. Hispanic journal of behavioral Sciences, 29(4), 413-455.Perilla, J. L. (1999). Domestic violence as a human rights issue The case of immigrant Latinos. Hispanic Journal of Behavioral Sciences, 21(2), 107-133.Straus, M. A. (1987). The Conflict Tactics Scales and its critics an evaluation and new data on validity and reliability.Straus, M. A., & Yllo, K. (1990). Patriarchy and violence against wives The impact of structural and normative factors. Physical violence in American families Risk factors and adaptations to violence in, 8(145), 383-399.Worby, P. A., & Organista, K. C. (2007). Alcohol use and problem drinking among male Mexican and Central American immigrant laborers A review of the literature. Hispanic Journal of Behavioral Sciences, 29(4), 413-455.

Loneliness and Friendship in Steinbecks Of Mice and Men :: essays research papers

The novel Of Mice and Men by John Steinbeck describes the life of a man and his lift out friend who has the mentality of a child. Their friendship is real strong and this is unusual due to the other characters in the book being very lonely. Every snip George and Lennie manage to stick a job out, Lennie makes a mistake and they are forced to leave. But they hope after any of their intense work that they give the axe fin exclusivelyy have their dream and get a place they can call their own. Through mevery difficulties and hardships they manage to deal with the arguments and lack of companionship at their workplace. Between the two key themes of friendship and loneliness Steinbeck makes the novel Of Mice and Men a real success.One of the ways Steinbeck establishes the theme of loneliness is through setting itself. Section one of the book is set at a pleasant and peaceful river a few miles south of Soledad. The first four letters repair meaning only. Also Soledad means lonely pla ce in Spanish. The river seems very secluded and isolated. Theres nothing but nature. Its a very harmonious and tranquil place. A clearing so quiet you could hear a pin drop. Its also the place George tells Lennie to meet him if he gets into any sort of trouble. This is a complete contrast to where the rest of the book is mainly set. A ranch where George and Lennie the two main characters manage to find work. The ranch displays closing off mainly through the actions characters take and the events that happen.Characters in the novel also contribute to the understanding of the theme of loneliness. George Milton and Lennie Small are the two main characters in the novel. They are like two halves. The first man was small and quick, dark of face, with restless eyes and sharp strong features. George is the smaller of the two men but has taken care of Lennie for a while, since Lennies Aunt Clara died and this highlights the theme of friendship. He is the more knowledgeable one of the two. You crazy son-of-a-bitch. You keep me in hot water all the time. George gets a little irritated with Lennie at times but looks after him no matter what. Their friendship is solid has to watch over him at all times, as Lennie is incapable of looking after himself and is one of the many characters who doesnt change at all through the novel.

The Bonds of a Language Essays -- Amy Tan Literature Authors Essays

The Bonds of a Language Amy Tan is the author of several novels including The Joy Luck Club and The Kitchen Gods Wife. She was born in the United States to parents who immigrated to calcium from China (Gruber 35). In her article entitled Mother Tongue, Tan focuses on the English shared between her catch and herself versus the English that she speaks with everyone else, and how it has affected her picket on language. Through her examples, she presents to the interview the obstacles faced by her mothers limited English. Tan demonstrates that no matter how much someone may change, the closely important things lay back in their roots. Tan directs this article in a certain way to allow for several people to relate. Even though she has the heritage of a Chinese culture, she did grow up in the United States, so she knows what catches peoples interest. She bases the entire article off of experiences that she has had with her own mother and the language barriers her mother has had to put up with. Someone who may not have experienced this first hand would probably not have as strong an argument. Tan also gears the article to a wide audience. Even if someone does not care about language or the struggles to be hear by people who cant understand you, she throws in interesting stories that catch any reader for a small moment. A good audience for this article is people who deal with those who speak broken English, such as those in ESL programs. Tan points out that even though her mother isnt the outmatch at speaking English, she still comprehends it. Many just assume that her mothers intelligence is equivalent to her spoken English, which as Tan points out, isnt true. That may also have been why Ta... ...when you dont know what they want or need, which Tan probably realizes. In conclusion, Amy Tan allows the reader to see through with(predicate) her eyes and her mothers eyes. Despite the obvious responsibility put on her shoulders fro m her mothers English, Tan still tactile sensations a sense of fellowship in that broken language. It becomes more of a point that shes showing the audience the importance of this bond between her mother and her rather than to make them feel sorry for her mother. If her mother spoke as well as Tan does now, then Tan most likely would have turned out different. She versed responsibility and it allowed her to feel passionate about helping other understand English enough to make it a career. It also was a good whole step in showing options for Asians outside of the engineering field. And lastly, Amy Tans mother appears to be very proud of her daughter.

Gateway Essay -- essays research papers

introduction Inc.IssuesThe US personal computer market place continued to struggle and Dell had just lowered its prices about 20%. As a result, its stock price rose 13% and it gained more than market share.How should Gateway respond to Dell and its recent price cuts?oLowering Gateway prices could exist gross profit margins oConversely, unit sales were already down so there was the threat of additional sales lossResource trystoShould Gateway focus on US consumer sales more or US business sales?Keeping in mind that Gateway planned to discontinue company-owned operations outside North America at the end of 2001oHow should Gateway run its sales and advertising operations? (Keeping in mind, the 2001 advertising budget is about $20 million less than in 1999 at $239.6 million)How much emphasis should be placed on PCs and PC-related units v. beyond-the-box products and services?Where should Gateways marketing efforts be directing customers telephone and its website or to its Country S tores?Operating issues in regards to selling, general and administrative (s, g, a) expenseso boilers suit company s, g, a expenses would decline due toClosing of North America manufacturing, sales and service operationsReduction in the number of Country Stores little advertising fees and expenditures End of alliance with OfficeMaxoHowever, decisions about continued s, g, a expenses still filled to be made Does the Gateway store concept need more thought pertaining to Gateways business model of operating as built-to-order?Gateways gross margin and operating costs demand attention in order to once again be profitableoThe influential aspects among its customer sales mix, its product sales mix and its sales mix across its 3 distribution lanes needed to be monitored a... ...f both and combat Dells lower prices. Ways in which this could potentially happen is by offering basic beyond-the-box products with the purchase of a PC and aggressively encourage upgrades and additional features customers cant refuse. Another way to replication other PC manufactures is through differentiation. By Gateway focusing on operating its build-to-order method as efficiently as possible, exploiting its distinct third channel of stores and staying technologically as innovative as possible, it is able to differentiate itself apart from its competitors.Lastly, in addition to its pursuit of the consumer market, I think Gateway could benefit from more assertively targeting the business segment that has been ruled by Dell. Its a fact, that PCs sold for business-use tend to be of a higher look and therefore, more expensive with higher margins. In 2000, 65% of Dells PC sales went towards the business sector whereas Gateways main market was from consumer sales, which is often less profitable. If Gateway could go after the business market, without completely losing its consumer sales base, it would be able to better compete, especially with Dell.

Comparing Franz Kafka and Gregor Samsa in The Metamorphosis Essay

Similarities between Franz Kafka and Gregor Samsa in The MetamorphosisIt is unusual to say the least to open a book and the first line is about the main(prenominal) character waking up as a large insect. Most causalitys use symbolism to relate the theme of their work, not Franz Kafka. He uses a typography method that voids all(a) aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses the readers attention on a unity character that symbolizes himself and his life, not Everyman as some authors do. This method is displayed in most of his literary works. To understand how this method is recognized, readers must study the authors emphasize during the period of writing and basic history to understand this authors motive. In his short story, The Metamorphosis, there are treble similarities between Kafkas true life and Gregor Samsas. Befor e the similarities are displayed, the justifications behind this premise are as follows. Kafkas works demonstrates the use of a self-nulling credit entry system in order to void possibilities of critics attempting to use hermeneutics (Thiher, 50). Hermeneutics is the methodology of interpretation. Examples of this method whoremaster be found throughout the story in the use of the down-to-earth and unrealistic elements intertwined in different situations. Kafkas Metamorphosis validates contradictory readings that cancel coherent interpretation, is a quote by confirmed critic Gavriel Ben-Ephraim(451). A ad hoc example can be located in Part I, when Gregor attempts to rise from bed and fails. He thinks to himself, What a job Ive chosen. In truth, he did not h... ..., Gavriel. Making and open frame Meaning Deconstruction, Four-level Allegory and The Metamorphosis. Midwest Quarterly. 35 (1994) 450-67. Sources Consulted Franz Kafka/The Metamorphosis. Literature, Arts, and Medicine Database. Corngold, Stanley, ed. Oct. 2002.New York U. 21 Oct. 2002. . Biography/Franz Kafka. Literature Research Center. 2002. Thomas Gale Group. 21 Oct. 2002. . Goodwin, Evan. little low light-Franz Kafka. little glooming light. 6 May 2002. 13 November 2002. . Stephens, J. Franz Kafkas personal life reflected in the Metamorphosis The Kafka Project. 1999-2002. 13 November 2002. . Comparing Franz Kafka and Gregor Samsa in The Metamorphosis showSimilarities between Franz Kafka and Gregor Samsa in The MetamorphosisIt is unusual to say the least to open a book and the first line is about the main character waking up as a large insect. Most authors use symbolism to relate the theme of their work, not Franz Kafka. He uses a writing method that voids all aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses the readers attention on a single character that symbolizes himself and his life, not Everyman as some authors do. This method is displayed in most of his literary works. To understand how this method is recognized, readers must study the authors background during the period of writing and basic history to understand this authors motive. In his short story, The Metamorphosis, there are multiple similarities between Kafkas true life and Gregor Samsas. Before the similarities are displayed, the justifications behind this premise are as follows. Kafkas works demonstrates the use of a self-nulling reference system in order to void possibilities of critics attempting to use hermeneutics (Thiher, 50). Hermeneutics is the methodology of interpretation. Examples of this method can be found throughout the story in the use of the realistic and unrealistic elements intertwined in different situations. Kafkas Metamorphosis validates contradictory readings that cancel coherent interpretation, is a quote by confirmed critic Gavriel Ben-Ephraim(451). A specific example can be located in Part I, when Gregor attempts to rise from bed and fails. He thinks to himself, What a job Ive chosen. In truth, he did not h... ..., Gavriel. Making and Breaking Meaning Deconstruction, Four-level Allegory and The Metamorphosis. Midwest Quarterly. 35 (1994) 450-67. Sources Consulted Franz Kafka/The Metamorphosis. Literature, Arts, and Medicine Database. Corngold, Stanley, ed. Oct. 2002.New York U. 21 Oct. 2002. . Biography/Franz Kafka. Literature Research Center. 2002. Thomas Gale Group. 21 Oct. 2002. . Goodwin, Evan. little blue light-Franz Kafka. little blue light. 6 May 2002. 13 November 2002. . Stephens, J. Franz Kafkas personal life reflected in the Metamorphosis The Kafka Project. 1999-2002. 13 November 2002. .

Comparing Franz Kafka and Gregor Samsa in The Metamorphosis Essay

Similarities between Franz Kafka and Gregor Samsa in The MetamorphosisIt is unusual to say the least to open a book and the first line is about the primary(prenominal) character vigilant up as a large insect. Most causalitys use symbolism to relate the theme of their work, not Franz Kafka. He uses a typography method that voids whole aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses the readers attention on a item-by-item character that symbolizes himself and his life, not Everyman as some authors do. This method is displayed in most of his literary works. To understand how this method is recognized, readers must study the authors compass during the period of writing and basic history to understand this authors motive. In his short story, The Metamorphosis, there are dual similarities between Kafkas true life and Gregor Samsas. Before the similarities are displayed, the justifications behind this premise are as follows. Kafkas works demonstrates the use of a self-nulling refer system in order to void possibilities of critics attempting to use hermeneutics (Thiher, 50). Hermeneutics is the methodology of interpretation. Examples of this method bed be found throughout the story in the use of the vivid and unrealistic elements intertwined in different situations. Kafkas Metamorphosis validates contradictory readings that cancel coherent interpretation, is a quote by confirmed critic Gavriel Ben-Ephraim(451). A particularised example can be located in Part I, when Gregor attempts to rise from bed and fails. He thinks to himself, What a job Ive chosen. In truth, he did not h... ..., Gavriel. Making and prison-breaking Meaning Deconstruction, Four-level Allegory and The Metamorphosis. Midwest Quarterly. 35 (1994) 450-67. Sources Consulted Franz Kafka/The Metamorphosis. Literature, Arts, and Medicine Database. Corngold, Stanley, ed. Oct. 2002.New York U. 21 Oct. 2002. . Biography/Franz Kafka. Literature Research Center. 2002. Thomas Gale Group. 21 Oct. 2002. . Goodwin, Evan. little begrimed light-Franz Kafka. little grim light. 6 May 2002. 13 November 2002. . Stephens, J. Franz Kafkas personal life reflected in the Metamorphosis The Kafka Project. 1999-2002. 13 November 2002. . Comparing Franz Kafka and Gregor Samsa in The Metamorphosis hearSimilarities between Franz Kafka and Gregor Samsa in The MetamorphosisIt is unusual to say the least to open a book and the first line is about the main character waking up as a large insect. Most authors use symbolism to relate the theme of their work, not Franz Kafka. He uses a writing method that voids all aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses the readers attention on a single character that symbolizes himself and his life, not Everyman as some authors do. This method is displayed in most of his literary works. To understand how this method is recognized, readers must study the authors background during the period of writing and basic history to understand this authors motive. In his short story, The Metamorphosis, there are multiple similarities between Kafkas true life and Gregor Samsas. Before the similarities are displayed, the justifications behind this premise are as follows. Kafkas works demonstrates the use of a self-nulling reference system in order to void possibilities of critics attempting to use hermeneutics (Thiher, 50). Hermeneutics is the methodology of interpretation. Examples of this method can be found throughout the story in the use of the realistic and unrealistic elements intertwined in different situations. Kafkas Metamorphosis validates contradictory readings that cancel coherent interpretation, is a quote by confirmed critic Gavriel Ben-Ephraim(451). A specific example can be located in Part I, when Gregor attempts to rise from bed and fails. He thinks to himself, What a job Ive chosen. In truth, he did not h... ..., Gavriel. Making and Breaking Meaning Deconstruction, Four-level Allegory and The Metamorphosis. Midwest Quarterly. 35 (1994) 450-67. Sources Consulted Franz Kafka/The Metamorphosis. Literature, Arts, and Medicine Database. Corngold, Stanley, ed. Oct. 2002.New York U. 21 Oct. 2002. . Biography/Franz Kafka. Literature Research Center. 2002. Thomas Gale Group. 21 Oct. 2002. . Goodwin, Evan. little blue light-Franz Kafka. little blue light. 6 May 2002. 13 November 2002. . Stephens, J. Franz Kafkas personal life reflected in the Metamorphosis The Kafka Project. 1999-2002. 13 November 2002. .

Primary Reasons of Poverty of the Philippines

Official poverty statistics in the Philippines are break in of the System of Designated Statistics instituted and implemented by the subject area Statistical Coordination poster (NSCB) pursuant to Executive Order No. 352 signed on 01 July 1996. Based on policies approved by the NSCB, official poverty statistics rest of the food and poverty thresholds, the subsistence and poverty incidence, the income counterpane, the poverty gap, and the severity of poverty index. The estimates of subsistence and poverty incidence are expressed in terms of proportion of families and of the population.Prior to 2000, the income gap, poverty gap and the severity of poverty index as well as the annual food and poverty thresholds were not part of the official poverty statistics. Under NSCB Board Resolution No. 9 Series of 2000, these statistics were added to the official poverty statistics designated to the NSCB under E. O. 352. Moreover, prior to 2003, the official poverty statistics were being gene rated only at the national and regional levels with urban-rural disaggregation. In response to user need for provincial disaggregation of poverty statistics, NSCB Resolution No.1 Series of 2003 was passed on 15 January 2003, approving a methodology for the compilation of official poverty statistics.This methodology underwent a series of discussions thru workshops, interagency meetings and users fora before it was approved by the NSCB. The initial efforts of the NSCB for the development of the methodology were undertaken in 1999 as part of the NSCB involvement in the Development of an Integrated Poverty Monitoring and Indicator System Project, a module of the UNDP-assisted project Strengthening Institutional Mechanisms for the lap of Poverty Alleviation Efforts, Phase I, which was implemented by NEDA.Except for the food and poverty thresholds that are estimated annually, the other official poverty statistics are estimated every triple years after the results of the Family Income a nd Expenditures Survey (FIES) of the National Statistics Office (NSO) have become available. The FIES is a nationwide survey of households undertaken to gather data on the income and expenditures of Filipino families.

Keeping Google Googley

Key factors that were crucial to Googles early success can be attributed to the following 1. Partnered with right companies such as AOL & Yahoo run boarded the friendship in success with much than 100m search enquiries per day paving the way for subsequent successes. 2. Had the right products such as Adwords, which had 4x more click-? through order than competing products. The company followed up with Google toolbar that further penetrated the market and expanded into the right area of search for mobile devices. 3. Quickly expanded relevant services such asGoogle news, finance, book search, gmail, calendar documents etc. It also includes strategic acquisition of YouTube & Picasa that provided users with majority of Internet services and it increased stickiness to users achieving the results of 62. 4% for searches by December 2007. 4. Mesh formational structure ensured shares responsibility and teamwork by enabling every parties involved to work together in the case of AdSense. The non-? departmental segregation increased teamwork and primed the organization for success. 5. Fast expansion outside of US enabled he company to operate in a global scale that in turn boosted its revenue with more than half generated outside US. About 40% of total headcount was outside US indicating aggressive expansion plans. 6. Googleplex promoted community building and was a platform for spate from various business units to meet and mingle. This encouraged cross-? pollination of ideas and more importantly fulfilled the purpose of providing social interaction and intimacy that would make working with psyche you already knew easier. 7. Operate as market-? based company that listened o the needs of users. This is manifested in the number 1 of Googles Ten things-? Focus on users and all else will follow. Beta test versions allowed feedback from public that enhanced features before general release. 8. Decision based on consensus ensured that all opinions are equally value and taken into consideration before a decision is made. A consensus meant everyone understood and agreed with the best decision, which reduces resistance later in the project. 9. New hires provided with training and evidence into the company that bolstered their apabilities and reduced their learning curves, enabling them to hit the ground running at the shorted possible time. As evidenced by the above, the 5 Words to show Googles culture are (1) Fast-? moving environment (2) Community environment (3) Innovative spirit (4) Training as a way of continuous service and (5) Consensus-? based decision making process. To effectively retain the Google culture, I would suggest the following 1. Continue to employ people with the culture and values close to the companys values. Alternatively, take in young graduates s interns to spruce idea generation in the company. 2. In tackling geographical expansion, Google can promote externships that encourage employee commutation to other locations. T his will aid them in meeting colleagues from other parts of the world promote cross-? border learning and import good practices to their local offices. 3. constantly develop new products and services that perpetuate innovative spirit. Having more products and services gives employees variety of thought that could ensure continuous flow of ideas that can be self-? reinforcing.

Understanding the Principles of Assessment

1. Understand the principles and destinys of sound judgment 1. apologise the functions of judicial finis in accomplishment and development. legal opinion is carried out to evaluate that learning has taken place. It measures the pupils attainment of knowledge and skills in their particular learning atomic number 18a. Assessment encourages disciples to ask questions on anything they have not fully understood, as assimilators know that they lead have to prove their knowledge and understanding during judging to the standards of the awarding body.The anticipated outcome of appraisal is that the prentice will complete assessment to City and Guild standards within the magazine frame stated, with no assistance and show done answering questions that they have full understanding of the subject. 2. Define the find out concepts and principles of assessment. Assessment has to remain fair, consistent and valid to hear all assimilators have an equal and fair chance of receiving a fair assessment. An assessor cannot be swayed to get finished a bookman an easier assessment because they favour the student.The assessment process may have to be adapted to be suitable to the scholars call for but, needs to eventually lead to the homogeneous outcome. 3. Explain the responsibilities of the assessor. The role of the assessor is to assess the disciples knowledge and performance in a clasp of tasks. This includes, ? Ensuring that the savant has demonstrated competence and knowledge in the assessment to the standard of City and Guilds criteria. ? Assessments need to be programned between the assessor and each learner the learner needs to be fully aw ar of his/her responsibilities in the collection and presentation of evidence. The assessor then needs to observe the learners performance in their body of hit or similar environment and can ask questions to confirm a learners understanding. ? Accurate and constructive feedback needs to be given to the l earner whether they have passed the assessment or not. If the assessment has not been achieved the learner needs to be aware of why they did not achieve and how they can rectify this for the next time they are assessed. ? Records of the learners achievement must be kept up to date and be available for the learner to agree. 4.Identify the regulations and requirements germane(predicate) to assessment in own area of practice. As a tutor , I am required to discuss and set targets for the completion of tasks, units, skills development and observations to the City and Guild standards. This is to hold the learner achieves their programme. I am responsible for the learners to complete the programme units with the time- get over stated by the awarding body, the time-scaled will initially be dictated by the acquirement and Skills council but, learners will be assessed on an individual basis and time-scales adjusted to suit individuals.As an assessor I have to set challenging targets, reco rd their impart against their targets in the learners individual learning plan (ILP), monitor their progress with every 4 or 8 week reviews in which progress is discussed and targets are hold and set for learner to work towards. Once assessment begins I have to give learners clear and constructive feedback on their achievement and progress, learner progress is monitored through 1 to 1 .. Each learner has a portfolio logbook that records the learners competence against the standards for the qualification they are on the job(p) towards.I have to check that the logbook is spotless and kept up to date to show what progress has been made, and what areas of competence have yet to be achieved, this allows me, learner and visitor from the awarding body to easily trend the learners progress. Once the learner has achieved their qualification, it is my responsibility to advise them of any go on programmes they could do to develop their skills boost. 2. Understand different types of ass essment methods 1. Compare the strengths and limitations of a race of assessment methods with reference to the needs of individual learners. Assessment Methods Strengths Limitations Observation of performance in the work dependable Demanding on assessors time environment subaltern disruption to candidates human race of work Travel Assesses real life skills. Need co-operation from candidates Could help in integrating assessment acrossworkplace. outcomes and units. Reliability may be hard to achieve. Examining products of work Authentic Time-consuming with large groups. Showcases learners skills. Clear feedback back can be given on the work Questioning the learner Can occur naturally out of an observation Is difficult to manage with larger numbers Non-threatening to the learner of learners Can be offered to learners with special Due to the range of responses from support needs learners, reliability may be difficult to May fill in gaps in the learners po rtfolio achieve. of evidence Discussing with the learner apprentice may feel less threatened. Time-consuming with large numbers of More one to one learners. Could help less confident learner. Use of others (witness testimony) Others may see areas which are normally Authenticity of testimony could be difficult for assessors to observe questionable Looking at learner statements Builds confidence in the learners Learners with additional learning needs may capabilities. find it difficult. Understand the standards they are working Does not show the learners practical to. ability. Recognising prior learning Gauge the learners knowledge of learning. Prior learning could be to a higher/lower Recognise if any additional learning needs standard mayhap required. . Understand how to plan assessment 3. 1Summarise key factors to consider when provision assessment. Key factors that have to be taken into consideration when planning assessment are Is learner ready? Suitable time Suitable pretence Convenient for workplace Suitable environment Is Learner Ready? To determine if the learner is ready for assessment, Assessment has to be planned between the assessor and each learner, together they must come up with a plan that will suit the learners employers and the unit the learner is to be assessed on.As an assessor you have to be flexible to accommodate the learner. Suitable model The learner has to ensure the correct model is selected for assessment the learner is planning to do. For the colour unit (GH9), all models must have been skin tested 24-48 hours before the application of colour this is a requirement to ensure insurance is valid. The correct model must be chosen so the learner can be assessed on what they plan, for slip a misfortunate haired client would not be suitable for a long graduation assessment. Convenient for workplace.A good relationship has to be established between the assessor and the learners employers. The learners workpla ce needs to be aware of the learners progress throughout the cut through and when planning the assessment the assessor hs to contact the workplace to ensure it is a suitbale time for the learner to be assessed. Suitable place Observing the learner in their workplace is the most suitable place to assess the learner. Whilst in the workplace a holistic assessment is more likely to happen, as different units may also be assessed when the assessor only planned on one. . 2 prise the benefits of using a holistic approach to assessment. An holistic assessment will postulate the learner feel comfortable and competent in their assessment as it gives the assessor the oppourtunity to see the learner in their workplace covering another unit or aspect of the learners course as it naturally happens. This could occur without the learner realising. An holistic approach will help the assessor to use their time more efficiently, as hopefully more assessment than planned will occur. . 3 Explain how to plan a holistic approach to assessment. The assessor has to take some responsibility for collecting and structuring evidence when planning an holistic approach to assessment, further evidence is collected through observation of the learner and questioning the learner. The learner can also collect evidence but, must be supported by the assessor. 3. 4Summarise the types of risks that maybe involved in assessment in own area of responsibility.The types of risks that maybe involved in assessment of my own area are high, it is authorized for the assessor and learner to ensure the assessment is carried out in a safe environment. Learners must adhere to their own salon procedures and insurance policies. When assessing a learner at their workplace the assessor would have to ensure it was safe to do so, before the planning of assessment the assessor would have to make sure the workplace had carried out a risk assessment, have health and safety certificates, liability insurance, a first a id box, fire extingushers and fire procedures. . 5Explain how to minimise risks through the planning process. Risks will be minimised through the planning process by making sure the learner is complying with the worksplaces in-house policies (each salons policies will differ) and local by laws. The assessor must watch over their policy and procedures when planning the assessment. The learner can be questioned on any of the policy and procedures and the learner has to be able to explain them. 4. Undertand how to involve learners and others in assessment. 4. Explain the importance of involving the learning and others in the assessment process. It is important to involve the learner and others in the assessment process so that the learners and employers know the progress of the learner and what the learner still has to achieve. If the employers know the learners know the learners progress they are more likely to encourage and motivate the learner, the employer may make time to train w ith the learner or let the learner observe other stylists work which will expand the learners skills and understanding.Knowing the learners progress, employers may be able to observe a specific piece of evidence that has not occurred when the assessor has been present, when the assessor does visit the workplace the employers could provide the assessor with a witness testimony of the evidence they observed. 4. 2 Summarise types of study that should be made available to learners and others involved in the assessment process. Documentation Log books are given to each learner once registered on the course and are available to the learner and others and provide useful means of assessing the progress of the learners achievement and performance.The log book documents the learners ability to carry out a range of tasks. This document works well for the assessor to minitor progress and any areas the learner may require more guidance. Log books are alos checked by the intragroup verifier onc e a unit is completed, to ensure everything is completed to the standards, also the log book may be sampled by an external verifier. Policies Policies are obligatory to ensure learners and others know what is expected and what they have to achieve to gain the qualification. All learners will work against the same policies so each learner has to meet the same requirements to complete the qualification.Procedure Procedures are in place for learners and others to fall, each assessment follows the same procedure and cannot be amended. Assessors work is sampled by IVs to ensure each learner is being treat equally and fairly and that the assessment is following the standards procedure. Skills analysis Learners and others need to be aware of the learners skills, so guidance and further teaching can be given to the learner to pass assessment. If the learners has not passed assessment this is documented with constructive critism and help on areas the learner has missed. By tutelage a reco rd the learner can check and practice the skills. . 3Explain how peer and self-assessment can be used effectively to promote learner involvement and face-to-face responsibility in the assessment of learning. to promote learner involvement a foiling grid is used for each individual learner. The tracking grid is for the learner to keep a record of their own progress on what they have practiced in salon, this encourages the learners development of skills as they can track what they need to practice and when they will be ready for assessment. Learners also reflect on what they have done, learnt and what they can learn from after each session by completing an end of day form.The learners have to state what they have learnt, what they enjoyed the most and least and anything they have achieved in the session, there is also spave for the assessor/tutor to make comment on what they learner has done, these forms are filed and can be used for learners to reflect on. Learners are to approach the assessor once they feel ready to be assessed, the assessor has to advise the learner to look through the criteria of the unit the learner wants to be assessed on and the learner is to decide if they feel they can meet the criteria.If the assessment id not achieved feedback is a must, by asking the learner how they felt it went will encourage the learner to analyse their work and reflect on what they could do let on next time to achieve the assessment. 4. 4 Explain how assessment arrangements can be adapted to meet the needs of individual learners. An assessor is the hairdressing firmament would have to be flexible to fit in with the salons opening times. Many salons are closed Mondays but, open Saturdays.In order to assess a learner it may require the assessor to work when they normally have a day off, work later or start earlier. If a learner was particularly shy the assessor may have to go at quieter times in the salon to carry out an assessment, if it is a busy salon the a ssessor has to ensure they do not get in the way whilst doing assessment. 5. Understand how to make assessment finalitys. 5. 1Explain how to judge whether evidence is- Sufficient A performace criteria is stated in each learners log book for each unit within the NVQ qualification.The learner must achieve the stated outcomes to have sufficient evidence to meet the requirements. Authentic The learner is watched by the assessor from start to finish of the assessment to ensure outcomes are met and assessment is completed with the time scale stated by the standards. original All assessments are recorded in the learners logbook, which is completed by the assessor dating and signing to confirm assessment has been achieved, the learner also signs the log book. date the log book ensures assessments are current. 5. Explain how to ensure that assessment decisions are- Made against specified criteria The outcomes in the logbook for each unit ensure that the assessment decision is made against the specified criteria and that the learner is working to City and Guild standards. Valid To ensure the assessment is valid, the assessor has to ensure that the learner is being assessed against the correct standards. For example if a learner was being assessed on styling hair (GH10), the assessor would not use change hair colour (GH9) standards to assess the learner against.Reliable By following the standards set by City and Guild for each assessment, it ensures that the same result will be achieved. Fair By following the standards all assessments are fair. An assessors personal feelings about the learners cannot cloud cloud the assessors judgement. 6. Understand quality assurance of the assessment process. 6. 1Evaluate the importance of quality assurance in the assessment process. A trainee assessor is observed by an internal verifier, at Woodspeen Christopher Pauls, assessors are given 5 days notice before the observation.The observations take place to ensure assessors are worki ng to the same standards and that assessments are being completed correctly. The IV will also have interviews will the learners to see how they are learning and interacting with their assessor, this gives the learners to air any grievances they may have which they may have not wanted to discuss with their assessor. An IV will go through the learners logbook after the learner has been on the course for 6 months, this is to ensure that the assessors accupational competence is up to date.The IVwill give feedback to the assessor verbally and written. The IV can sample the log book at anytime and will go through the whole log book again once the learner has completed. At Woodspeen Christopher Paul all assessors attend a standardisation meeting in which the assessors are split into small groups and given the same unit to work through and assess. The assessors then discuss their findings and work together so all assessors come to the same outcome, so all assessors is working to the same st andards. 6. Summarise quality assurance and standardisation procedures in own area of practice. To ensure trainee assessors are correctly assessing they will be observed by the IV every 3 months, trainee assessor also have 100% sampling/counter signing which takes place initially and all assessment decisions will be countersigned by qualified assessors. Any problems that are identified during sampling the IV will follow up with tidings/training with the assessor involed. All evidence sampled in the log book is initialled in red by the IV, all feedback will be kept and go out for EVs.All these actions are taken to ensure every assessor is working to the standards set by the awarding body, ensuring there is standardisation within the assessors. 6. 3Summarise the procedures to follow when there are disputes concerning assessment in area of practice. Every learner has the right to a fair assessment process, if the learner feels that they have been treated below the belt they have the right to appeal the decision. There is a NVQ appeal procedure in line with the awarding body requirements and NVQ code of practice which must be followed.The learner must first approach the centre lead internal verifier, if not resolve then to the centre manager, if the learner is still not smart with the outcome it will then be referred to the awarding body who will pursue the matter with the external or lead verifier. Assessment decision unjust Report to the internal verifier within 10 days Internal verifier to investigate within 10 days If problem not resolved it will be passed to centre co-ordinator who will give a decision within 10 days or within a time scale that has allowed for full investigation of the complaintIf still not resolved it will be passed to the awarding body within 10 days The final decision will rest with the awarding body. 7. Understand how to manage information relating to assessment. 7. 1Explain the importance of following procedures for the management of information relating to assessment. It is important to follow procedures when managing information relating to assessment to ensure all assessors are working to the NVQ standards. All information collected during assessment must be kept up to date and and follow the policies and procedures of the awarding body.This information should be available to learners and others to see at any point. Following procedures in the assessment process enables internal and external verifiers track the work of the learners and sample work of the assessor to ensure everything is being done to the company and awarding body standards. 7. 2Explain how feedback and questioning contribute to the assessment process. The assessment process is to plan, assess, give feedback and develop.Firstly, the assessor and the learner must come up with a plan for assessment, the assessor will write up the planned assessment plan before assessment begins, the learner is then assessed through observation and the assesso r asking relevant questions, once assessment is completed feedback needs to be given to the learner from the assessor, if the learner has achieved the assessment feedback still needs to be given on what the learner did really well on anything they could still improve on and then a plan is made between the assessor and learner on what the assessor would like to see next assessment and how the learner can achieve and develop their skills for this. If the learner has not achieved the assessment constructive cristism is given to the learner, the feedback will be what they didnt achieve on, what they did well and what they need to do to imporove, the learner will also be given a plan on what they need they need to complete to enable the learner to achieve assessment next time. The learners are given a 2 week period before they are assessed again to develop their skills. 8. Understand the legal and good practice requirements in relation to assessment. 8. 1Explain legal issues, policies an d procedures relevant to assessment, including those for confidentiality, health, safety and welfare.

Act 3 Scene 5, how does Shakespeare increase Essay

Romeo and Juliet by William Shakespeare, portrays a pair of star crossed jockeyrs that take their life Doth with their death bury their parents strife. Shakespeare manages to curry the facial expression of the greatest love story ever told, and reveals a romance discovered in Italy that concerns two feuding families (the Capulets and the Montagues) and two members of which that fall madly in love with each former(a). Romeo and Juliet is set over a five-day period, go a vogueing Sunday daysp mobilize and ending Thursday morning.In those five days numerous events had occurred and the interpretation of occurrence characters change. Act 3 Scene 5 is a pivotal scene in the play as Juliet has already defied her parents by weding a Montague. The interpretation of Juliet from the start of the play is that she is an obedient young girl, although as the play progresses the auditory sense becomes aware that she is a growing woman who will persist until she gets what she wants. The Sce ne begins with Romeo and Juliet arguing nearly the fact that it is day.Juliet believes it is still night and the light coming through the windows is from the moon. Juliet doesnt want Romeo to leave, though as the darkness of the light changes into the light of the day, the probability that he may be caught and scratch offed for entry of the opposing houses property increases (the feud between their houses). Will thou be gone? It is not only near day It was the nightingale, and not the lark, that pierced the devotionful hallow of thine ear. However, Romeo feels quite differently and wishes to go, but after close to clip he changes his mind and reveals that he would much rather stay and be killed merely to spend extra conviction with his wife possibly because their future is uncertain due to Juliets put marriage and Romeos banishment. allow me be Tame, let me be put to death, I am content. And I have more care to stay whence will to go, come, death, and welcome Juliet will s it so After these comments, Juliet changes her mind and attempts the persuasion of Romeos departure.Through this part of the scene the language of Juliet is genuinely apprehensive, and it shows that she doesnt k straightway what could croak if Romeo if he stays. This may be why Juliet changes her mind because Romeo divides her what will happen to him if he stays. This creates a fear for Romeos safety within the hearing. It is, it is, hie hence, be gone, away This phrase has the ability to add latent hostility. During this part of the scene, the singing of the birds bottom be compared to Romeo and Juliets kindred. During the day, the relationship essential be hidden away and unbroken secret, but at night, it potbelly be enjoyed and appreciated.This aspect is represented by the battle of the lark over the nightingale At night the couple is relaxed and loving, and as the darkness slowly turns to light the couple continue to argue and the marriage becomes a burden once mo re. I must(prenominal) be gone and live, or stay and die. Yon light is not daytime, I make do it, I. As well as the comparison between bird songs/ the time of day against the soil of Romeo and Juliets relationship this section of the play shows that when the couple are together, they finish off each others sentences with rhyming couplets.It composes harmony in compare these rhyming couplets only come when they are talking of leaving. This togetherness and separation go well together questioning the audience as to whether Romeo and Juliet are the perfect couple. In the events leading up to Act 3 Scene 5, Romeo has been banished and so is spending a final night with Juliet. Furthermore the audience has clean learnt that shaper Capulet has agree to let Paris marry Juliet on Thursday. This leaves the audience worried for not only Romeos safety but also Juliet as her father is kickoff to show signs of anger.Knowing this makes the audience tense this is good as Act 3 Scene 5 ch iffonier (in a stage performance) go at the beginning of the second half. This means the audience is in suspense over the interval they know in that location is a conflict coming, perhaps even involving violence. Having just left a scene showing anger, Shakespeare cuts straight to Romeo and Juliet together. This more romantic glory has an opposite affect on the audience conjuring more tightness the audience wants to know what is leaving to happen to Juliet between her parents. Cutting from anger to happiness comes about again during the scene.A countdown Just after line 36 the Nurse enters hastily. Shakespeare uses few stage directions in his plays so on occasions when he does it is to be noted. The Nurses rushed entrance merchant ship either bring danger or there is a comic potential (or perhaps both). The Nurse already knows of Romeo and Juliets marriage but may not be prepared for what she competency find. Mixed together, the tension of the forthcoming dispute and this com ical happening it creates a good cliffhanger. cofg fgr sefgfgw orfg fgk infg fofg fg cocc ccr seccccw orcc cck incc focc cc The Nurse and Juliet spoken language each other by their titles.These could be delivered in a variety of ways to create different effects. It creates danger, confusion and perhaps a chance for buffoonery in a couple of one-word lines. Throughout this scene many of Juliets lines are dramatically ironic. Methinks I see thee now thou art so low, 3Oyj7c Visit telephone linework eb in eb fo eb for more eb Do not eb redistribute 3Oyj7c As one dead in the bottom of a tomb. In the shield of lines 55 and 56, as Romeo makes his leave, it is dramatically ironic as the audience already knows that soon Romeo will kill himself, and Juliet will see him dead (most likely in a tomb).This is also the last time Juliet will see Romeo alive and nevertheless she is already seeing him dead. This makes the audience think and feel privileged, as they view that her lines are iron ic and in fact puns although Juliet herself does not know. cofe fer sefefew orfe fek infe fofe fe. Juliet uses more puns when she and Lady Capulet are talking. Although this time Juliet is aware of it as well as the audience, Lady Capulet is not. heretofore let me weep for such a feeling loss. (74) All through their conversation the audience keeps thinking that Juliet is about to confess to her mother about Romeo.However, every(prenominal) time they are let and down and Juliets hints go unnoticed. This makes the audience more worked up and frustrated. The more the audience anticipates Juliets confession the more tension there is when her parents eventually find out (is they ever do). code der sededew orde dek inde fode de Lady Capulet starts by trying to comfort Juliet, surely trying to befriend her. The audience, sometimes at sea by her generosity, know of the Capulets agreement with Paris. Therefore they are suspicious and foresee a change in heart and another change in atmosp here they know Lady Capulet has to get down to business.After a long wait Lady Capulet finally does her tine and informs Juliet of her arranged marriage with Paris a puff for both audience and Juliet for it is done most obviously. It was common in the times of Shakespeare for children (mainly of rich and often girls) to be married to a person elect by the parents. This was to gain money, power or (and) to improve relations with other families, countries or regions. Despite the triviality of this Shakespeare seems to understand how a young woman might feel being married to some she does not know or like.Juliet gets very interference and refuses to marry. The audience is feeling sympathy for Juliet but also sway her to confess as last to get rid of Paris. There is a combination of excitement and fear that mix together well and get the audience on the edge of their seats. Juliets safety is now feared for though as Capulet is now known to be determined. He was in the previous scene a nd he will be now. This coursework from www. coursework. info coeb ebr seebebw oreb ebk ineb foeb eb Enter Lord Capulet. Oblivious to the scene so far and whose actions are to be feared by the audience.However the audience can see the plan as Capulet begins the same way as Lady Capulet. He tries to cheer up Juliet and then jumps to business in a busy change of atmosphere. cocf cfr secfcfw orcf cfk incf focf cf. How now, a conduit, girl? What, still in tears? Is this a sign of love, or is it just pure determination? From the way Lord and Lady Capulet have been portrayed I seem that they have a plan. The tension in the scene has been building up. So has the number of characters on stage. Two, three, one, two then four building up to a climax.Brawls come is bigger numbers, peace and love comes with fewer numbers. The audience can understand the number of passel of stage, they can tell when it is safe and when it is not. Capulets mood changes abruptly again when he hears that Juliet does not wish to marry Paris. He throws a fit scaring audience and characters on stage. He tries to put guilt on Juliet, the audience has much sympathy and their thoughts of Capulet do not improve but worsen. He is so stormy and mad that at points he may even be beating his own wife. from www. Coursework. Info. Illegally redistributed by ffra.Fie, fie, what, are you mad? All on stage with the exception of Capulet are women. Capulets bad temper and throwing of insults makes him look quite a misogynist. coec ecr seececw orec eck inec foec ec After Capulet has left Juliet tries to speak to her mother and threatens to kill herself if she has to marry Paris. This is more dramatic irony as the audience knows she will eventually kill herself but not because of Paris. This makes the audience feel proud and perhaps think that Lady Capulet could have stopped both the death of Romeo and Juliet. This is what makes it so tragic.Lady Capulet ignores her. code der sededew orde dek inde fode de codd ddr seddddw ordd ddk indd fodd dd. The whole of this scene seems to be coherent on the write up of death and suicide. Romeo and Juliet is a tragedy this makes this scene so ironic. It is a major rich of thoughts of death but does not include it physically. As Lady Capulet has left, Juliet now looks to the Nurse for support. However the faithful Nurse has changed and now fears Capulet and the loss of her job. She tries to persuade Juliet into thinking that she would be much better off with Paris.This betrayal is another shock to the audience one of the last allies has changed sides it seems. like a shot the audience is waiting to find out what Juliet will do now her whole family is against her. They are disunited and perhaps worried that Juliet seems to agree with the Nurse and thanks her. The scene ends with a second soliloquy from Juliet. This gives an insight to exactly what Juliet is thinking. Through the scene her discussions have been full of puns and lies. These solil oquies give her true feelings. This makes the audience to feel in touch with Juliet and helps to relate to her.Again Juliet says she shall commit suicide. She also shows that she is ashamed of the Nurse and even curses her. She is very upset and leaves the audience is suspense as they wonder what she will do if there is no way out. What will happen next? Xcql from Xcql coursewrok Xcql work Xcql info Xcql cocc ccr seccccw orcc cck incc focc cc Shakespeare uses a lot of dramatic irony and puns to build tension within the audience. It is a scene full of irony. There are numerous chances for characters to change the course of the whole play for the better but they do not.This irony is what makes this a brilliant scene. The audience is forever in tension and on edge. Combined with the sudden changes in atmosphere it forms the perfect cliffhanger scene for the play. ffra. Thus, we can say that whilst this represents a progression, in the end we have come no closer to any veritable knowle dge. Shakespeare uses the dialogue to great effect to bring the characters to life and build up atmosphere through out the scene. At the start of the scene Romeo has not yet departed and as the sun is rising the couple must say their farewells.The atmosphere here is still love orientated and fairly calm til now there is a growing element of suspense and fear. I must be gone and live, or stay and die says Romeo very early in the scene this starts to build suspense because if Romeo is caught he will be killed. Juliet wants him to stay as long as possible Yon light is not daylight, this line brings out further the conceptive feelings of love they both share because they do not want to leave each others presence. The audience feels their love is very strong and true this helps them to sympathise with the characters, bringing them to life.When Juliet says, Hie hence be gone away , there is a release of tension in the audience, they fear for Romeos life as he is in grave danger the long er he stays. cocg cgr secgcgw orcg cgk incg focg cg. There is a feeling of sadness in the atmosphere as our two passionate young lovers depart, More light and light more dark and dark our woes this relates to the arrival of light and thus their separation. As this scene opens, Romeo and Juliet are seen arguing. The morning is soon coming, and Juliet is insistent that her lover does not leave.Before their love causes any conflict, the two argue whether Romeo should leave or not. They are so infatuated and content with each other, neither wish to leave each others side. Although Juliet wishes to postpone Romeos departure, she cannot hide the facts of the coming morning, although she tries. Yond light is not daylight, I know it, I It is some meteor that the sun exhaled Their situation, direct and relationship are now very clear. By night, they can be in each others company as they wish, however as soon as day comes, their love must be a secret.Juliet is in the position that she cannot keep her lover in daylight, and must let him escape. Romeo then portrays his love for Juliet saying how he does not care if the two are caught together, Let me be put to death, His departure is looming, and invites death if it be necessary as long as the two are together, he does not care, Come, death, and welcome He would welcome death if it meant they could stay together. Juliet then accepts what this could mean if Romeo does not leave soon, and changes her tone completely, It is, it is, hie hence, be gone, away Juliet is now seeing their relationship from a more mature position, and Romeo departs. In this part of the scene, Juliet uses the imagery of birdsong, as a comparison to the lovers relationship. They can only see each other at night, when all is at ease and peaceful. Shakespeare uses the imagery of a nightingale to represent this. They are getting along and are in harmony. As morning is coming, the ease is interrupted with their arguing, and resembles the Harsh discords and unpleasing sharps of the lark. It is more apparent to the audience now Juliets fretting as to their relationship will continue this way.As light grows, so do their problems, More light and light, more dark and dark our woes Dramatic devices are then introduced in the scene, which increases the tension both on the stage and in the audience. Romeo is still in the room as the Nurse enters to announce Lady Capulets soon arrival. He simply cannot be caught, and the anxiety in the audience is increased, as it is a matter of time before she comes in. She then calls her daughter as Romeo is departing, indicating her soon arrival. The lovers spend a long time saying their farewells, and Romeo has not completely gone by the time Lady Capulet enters the room.The time period between the Nurses announcement that Lady Capulet will soon be there, causes the audience to feel the building tension, as well as the growing strains on their relationship. From Juliets point of view, their relation ship brings her much grief every time Romeo leaves her side. As Juliet weeps over Romeos departure, her mother enters. She sees her daughter weeping, and can only think that she is grieving still over the death of Tybalt. Evermore weeping for your commencement exercise cousins death? What, wilt thou wash him from his grave with tears? Juliet is worried constantly for the safety of Romeo, and their relationship brings her a lot of grief. At this point, it must be frustrating for the audience, as they know what Juliet is really upset about. The irony is that she is in fact grieving for the enemy of the family, Romeo. Lady Capulet then swears vengeance on Romeo for Tybalts death. As Juliet could not possibly admit to her relationship with Romeo, all she can do is agree, whilst also speaking truths. God pardon him, I do with all my heart And yet no man like he doth grieve my heart. For all the grief their relationship has brought them, and is destined to bring them, Juliet is still a damantine that their love is not in vain. The audience understands Juliets real sorrows, however her mother does not. This occurs many times during the play, as it is very secretive, and peoples wrangle are not always as they seem. When Lady Capulet talks about Romeo as a villain, Juliet can say how she really feels, although it is an aside. She tries to take her murder-planning mother of the subject, by asking of her other news her impending marriage to the County Paris.Juliet is obviously completely shocked by Lady Capulets news of her intended marriage to Paris, and at one time refuses. Now by Saint Peters Church and Peter too, He shall not make me there a joyful bride. Juliet and the audience know that she simply cannot go through with this marriage, however her mother does not understand her objection. Juliet is now in a very awkward and somewhat unavoidable position. She cannot tell her parents of her marriage to Romeo, nor can she betray her religion and Romeo by marrying Paris as well. All she can do is refuse, and face the wrath of her father, which both she and the audience can expect.The language used in this scene is also a contributing factor to what Juliet is going through. Juliet is usually a very respectful and obedient towards her mother. At many points she calls her Madam, and as Lady Capulet is about to announce Juliets proposed marriage, she responds Madam, in happy time, what day is that? It would take something alarmingly upsetting for Juliet to respond in the way she does, I will not marry yet, and when I do, I swear It shall be Romeo, whom you know I hate, Rather than Paris. These are news indeed Her demeanor changes towards her mother drastically.She is obviously and understandably appalled from the audiences point of view. By saying she would sooner marry Romeo, she is making a very strong objection, although she is in fact lying about her hatred for her husband. She then must face the wrath of her father when she tells him of h er refusal. He sees her crying once more, and at first her reaction must be of irritation at her fathers naivity, How now, a conduit, girl? What, still in tears? Evermore showring? In one little body? The audience knows very well of Juliets true sorrow, and it must be irritating for everyone to keep confusing it. one time Juliet then tells her father of her gratitude, and also her refusal of Paris, he scolds her for her selfishness, even though it is quite obvious how ignorant he is being. Juliet does not want to marry Paris, and her father for some reason cannot understand it. It suggests she is using riddles, as her father says, How how, how how, chopt-logic? What is this? Proud, and I thank you, and I thank you not, And yet not proud, tart minion you? The play suggests that she really does want to tell her parents of her relationship with Romeo, and her inability to marry Paris, but she knows she can not.The audience can now see the position she is in, and that there is no es cape. Capulet says how he would rather her marry A gentleman of noble parentage, Meaning he would rather Juliet marry anyone with respectable parents for his own personal gain. He does not care of her opinion. Juliet is young and can only think of her love for Romeo. The audience can see that through their passionate love for each other. Juliet thinks she can turn to her mother in what is fast becoming an emotional plea for help. Her mother simply disowns her own daughter, and is disgusted as her husband.Talk not to me, for Ill not speak a word. Do as thou wilt, for I have done with thee. The audience must feel Juliets pain and loneliness at this point. Her mother and father have been disgraced by their daughters refusal to marry, and rightly so. Her husband has been exiled, and although she does not know, she will never see him alive again. Now she must turn to the closest person she has ever had, her nurse. The Nurse is their servant, and is told what to do, and to a degree what to think. The Nurse does her best to try to change her mind, but she knows that Juliet is not going to be shifted.The Nurse agrees with Juliets parents, O, hes a lovely gentleman Romeos a dishclout to him. Juliet now realises that there is no point staying in the house. Her parents have disowned her, and the Nurse can offer her no comfort. Some may say she is being spoilt and ignorant, however based on the evidence suggested by the text, the audience is likely to feel sympathy for the girl and her plight. There is one final person she can possibly go to, friar Lawrence. Ill to the Friar to know his remedy If all else fail, myself have power to die. As the scene closes, the audience can sense the oncoming tragedy, which has been building up to this point. It seems that Juliets position is only going to get worse as it does. In this scene, how does Shakespeare increase the audiences awareness of Juliets position. Firstly, Juliet has to deal with a lot at such a young age, and in very difficult circumstances. Her husband has been exiled, and can only see him at night. Her parents have dropped on her the proposition to marry the County Paris, or to be disowned penniless.She knows she cannot as she has no feelings for him, as well as her marriage to Romeo. Her Nurse, who she has trusted for many years can offer her no comfort, and she must seek the help of the Friar as her last resort. If all else fails, she will take her own life. Shakespeare has made the audience very aware of her position in both the audiences eyes and the eyes of the other characters. He has done this through her reactions to events that have happened, as well as the language used in her relationship with other characters. James Preston.

Critical Thinking and Reasons Essay

Notice what the flesh out in this separate engage done. They give up provided you, the reader, with a grounding for judgement what the author do the decisiveness she did. finished item try out, the source has explained and communicated her usher successfully. The evidence that entertains the layover in a carve up much consists of a serial of reasons introduced by designate lyric (First of all, Second, and the like) and followed by examples and exposit that stand-in the reasons. That is authentic of the model split higher up ternary reasons argon provided, followed by examples and expound that covering up those reasons.Notice what the details in this split up require done. They slang provided you, the reader, with a basis for misgiving what the writer made the end she did. Through specific evidence, the writer has explained and communicated her pass successfully. 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That is true of the sample paragraph above three reasons atomic number 18 provided, followed by examples and details that clogbone up those reasons.Notice what the details in this paragraph have done. They have pr ovided you, the reader, with a basis for grounds what the writer made the decision she did.Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a serial of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons.That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfull y.The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph h ave done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples a nd details that support the reasons.That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communi cated her point successfully.The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons.That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the write r has explained and communicated her point successfully.The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up tho se reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons.That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through s pecific evidence, the writer has explained and communicated her point successfully.The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons.That is true of the sample paragraph above three reasons are provided, followed by examples an d details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above three reasons are provided, followed by examples and details that back up those reasons.

Planning and Enabling Learning Essay

In this assignment I am going to explain my approach to the research I have carried out and summarise my findings. To plan and enable education, as a trainer I must ensure that my training is student centred and inclusive to all. on that point are many theories and suggestions to consider how this should be done in an adult learning purlieu.In order to enhance my current knowledge I unyielding to use reference books, publications, journals and websites to research relevant topics. I also utilised my mentor as a sounding board for ideas and a point of word of honor for areas I was unsure about. I reflected on my existing knowledge and my research for Unit One Preparing to Teach in the Lifelong Learning Sector. I wanted to access new models and theories and link these into the context of my own teaching practice. To do this I searched the internet for reviews of reference material for planning and enabling learning, which I whence purchased. I found that my research could be e xtensive. I had to remain focused and choose topics to explore that I found interesting and relevant to my learning environment and style of slant.Adult learners need to take responsibility for their own learning. If learners are active in setting their own targets and understand what they need to achieve, motivation and self esteem will reassure their learning experience. Understanding methods of negotiation and inclusivity provides learners with the most appropriate experience, engages the whole group and builds a good rapport. This can be gleaned from the realization of needs as per Ecclestone (1996).I focused my research on the encroachment of initial assessment on the learning journey. From my experience initial assessment results are not used usefully and the process of initial assessment is usually carried out purely to comply with procedure. My experiences are confirmed by The Chief quizzers Report (2003). The Adult Learning Inspectorate found that many providers are u sing a screening test but not following this up. the results of the assessment are not being used to inform the ILP (Wilson, L, 2008, p.139).Initial assessment can have a huge impact on delivery of learning and can form the learners ideas, goals and highlight areas of support begd. Scales (2008, p.178) states that initial assessment should be handled sensitively to welcome learners in rather than scare off with formal testing and assessment procedures. I agree with this, however, the nature of the assessment will depend on the level and content of the course commenced. Some programmes require a robust assessment process to set parameters and determine suitability to join the course.Wallace (2007, p.154) describes the three key components that come together at the beginning of a programme the teacher, the learners and the syllabus or specifications of the course. This makes complete sense. To deliver an effective programme and meet the learning outcomes the key elements must come together and crystallise. This will so inform the delivery of the overall programme. This led me to further explore my research around inclusive learning.I chose to continue down the route of motivation and the impact this has on learners. Petty (2009, p.55) noted that Maslow showed that there is only one way of motivating your students. And that is to ensure that your students belongingness, esteem and self-actualisation needs are nourished through the learning activities you devise. Using information from the initial assessment, such as learning needs or styles, resources need to be created and adapted to ensure learning is effective and relevant.Functional skills should be tested and developed when appropriate. In my research I focused on the practicalities of embedding these skills and reports published relating to post 16 education. In the training I deliver I can embed a variety of functional skills to allow individuals to maintain these skills and develop them further. Wilso n (2008) suggested that incorporating ICT into teaching doesnt always suit the teacher and/or learner. This can be the case with the types of sessions I deliver. Functional skills should naturally develop from a session they cant be forced into a session if they are inappropriate.Communication is the thread throughout a learning experience that encourages learning and development between the trainer and the learner. It is my responsibility to recognise strength barriers and utilise strategies to overcome these. This is the route I took with my research. I came across theories such as the Communication Climate (Adler et al, 1998) and Emotional Intelligence (Goleman, 1995). Again, I found a real link to negotiating with and including learners. Goleman (1995) believed that if emotions and feelings are not recognised and managed by teachers and learners, then effective learning cannot occur.My research has broadened my knowledge and understanding to take send into the classroom. The b rief I have provided only really scratches the surface from the extensive reading I carried out however I will have the opportunity to explore these further within this unit.

Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone)

Marketing Communication Analysis On apple touch on Bokeny Kornel In this report I give analyse the merchandise communication activities of the multinational corporation orchard apple tree, with great emphasis on the current top-selling crossways thereof the iPhone, and the iPods. I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the or so notable. The report will include several images, so that the reader can endure the products design and the corresponding advertisements for each product.Comp some(prenominal) overview Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more than modern Get a Mac advertisements, orchard apple tree has been recognized in the past for its efforts towards effective advertizing and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, namely 2005 Power Mac advertisements, and iPhone ads in Britain. apple is an IT play along founded in 1975 by Steve Jobs (the current leader), Steve Wozniak and Ronald Wayne.The companys currently best-known hardw atomic number 18 products include Macintosh ready reckoners, the iPod, the iPhone and the new-made iPad. In its early years, apple unaccompanied manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. It was nevertheless called orchard apple tree Computer, Inc. for thirty years, but the word Computer on January 9, 2007, to show that the companys main products argon not computers anymore. Now in 2010, Apple is considered to be one of the largest technological corporations in the world by revenue.Apple periodically holds a so-called Apple event where information about new and future products is revealed by Apples top-notchiors. The events host is normally Steve Jobs. Apples computers suffer their own operating system called the MAC OS, which is fabled for its performance and ease of operation. The iPod is praised for being small but powerful, because of its impressive computer storage capacity. The iPhone is the present top-selling product, which is a brightness phone combined with a portable media contrivance. It is considered to be an epoch-making adept product by many tech-fans.The latest product which is the iPad, is a new type of device, quaint on the market. It is a tablet PC, which meant to be somewhere in-between PDA-s and notebooks. The Logo The first Apple logotype which designed by Steve Jobs depicts Sir Isaac Newton sitting under an apple tree. crapframe drawframe drawframe This early logo was almost outright replaced by the well known rainbow apple (2nd picture) because of marketing communication issues. Jobs insisted the logo to be in colour to humanize the company.The reason for the vivid colours was to ravish positivity to the customers and to represent the fact that the monitor is capable of reproducing imag es in colour. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. In 1998, with the series of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, almost identical in wreak to its previous rainbow logo. The iPod Apples former flagship product the iPod had a unique marketing campaign.The iPod was a mere mp3 player but through the outstanding marketing communication it became a must-have for portable medicine device fans. The advertisements showed black silhouettes of dancing people with an iPod in their hands, which stood out because of its white colour. The vivid background emphasised the figures even more drawframe drawframe When the concept of the iPod and its advertisement was first introduced to the heads of Apple, it was laughed at. Later, when the product was released and the advertisement campaign was slinged, it proved to be the biggest success in the history of Apple.Of course some p eople did not see the advertisements or did not react to it in buying the product, but there were other sources of advertisement in Apples mind. The iPod began to turn up in practice of medicine videos, in the hands of famous stars. The increase of strike was immediately palpable by and by the premier of 50 cents medicine video of the song P. I. M. P. The singer here can be seen listening to a white iPod with white headphones. Although the Apple logo is not visible in the clip, the screen of the device is showed for a couple of seconds, displaying on the top the word iPod.In a few years, Apple has reached considerably big grease recognition, so whenever someone sees the small i at the beginning of the products name, he or she will immediately know that it is an Apple product. Apple is known for using a lot of slogans the most of these were concerning the iPod. The first models slogan was 1,000 songs in your pocket (2001). At that time, the iPod had the largest storage capacity o n its market. This evolved further, but Apple returned to this slogan because these large numbers always catch potential customers eyes. after(prenominal) some years 10,000 songs in your pocket (2004) and in the present Your Top 40,000 (2010). Apple also used some creative, humorous slogans such as *Do not eat iPod shuffle (2005) This Easter egg slogan was attached as a footnote to claim that the iPod shuffle was about the size of a pack of gum. After a lot of complaints about the lack of colour variety, Apple introduced the iPod shuffle in more colours, and a new slogan Put some color on (2006). drawframe The iPods strengthsThe iPod made a huge impact on the market, not only influencing other portable music devices, but the favourable brand perception had also increased gross revenue of Macintosh computers. The iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. The iPod has created a large group of aficionados who will stic k to Apple products in the future this will mean a stable minimum number of buyers to Apples future products even if these products are not that successful. Analysts say that the sound quality produced by the iPod is perfect as well.The music files can also be downloaded from iTunes, Apples online music store. The downloadable music has created a steady flow of capital for Apple. The iPods weaknesses It was reported that the Apple iPod Nano may have a faulty screen. The company has commented that some of its product has screens that adjourn under impact, and the company is replacing all defective items. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free bombing cases. The main complaint was that battery life is insufficient.There is pressure on Apple to increase the scathe of its music download file, from the music industry itself. many another(prenominal) of these companies make more silver from iTunes (i. e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% (and rising) of all legally downloaded music in the United States. The company is determined, but if it gives in to the music producers, it may be perceived as a commercial weakness. drawframeThe iPods opportunities The iPod had great opportunities to expand on the market, but consumers now demand more complex products, such as a cell phone combined with the iPod. Since Apples IT experts are of the bests, the iPod has a great chance of evolving into a smart phone (which happened 2007, when the iPhone was released, but this will be discussed later). Since music phones are becoming more and more popular, the iPod must adapt to the changing market. According to Steve Jobs the iPod will become smaller and smaller with time. The iPods threatsAs mentioned above, the market of mobile phones and portable music players is merging into one huge market of multi- utilization media devices. If the iPod does not adapt to the situation, it will surely be forgotten, since the demand for music players without any other special capabilities is falling. The huge number of competitors may also hinder the iPods success, as other IT companies have innovative ideas as well. The iPhone law-abiding the success of the iPod, Apple decided to move on. Marketing communication ceased for a period of time, but there were rumours about a new, groundbreaking product.This of course caused a big hype among Apple fans and potential Apple fans as well. In my opinion the information was leaked out on purpose by Apple, to get the heed of the customers. IT turned out, that this new product is a cell phone. Later, the iPhone was officially introduced on one of the Apple events, and the devices features were reviewed. Introducing the iPhone. Apple reinvents the phone, and The internet in your pocket were the first slogans for the iPhone, which drew even more customers to Apple. On the date when the iPhone was finally released to the public, one kilometre long queues could be seen at Apple stores.The launch was a success, but later some information was revealed about the conditions of using the iPhone. The iPhone was exclusively available on one provider only AT, and there was a monthly fee to use it. When Steve Jobs was asked about this, he only replied that this is the price which was a really bad step in terms of marketing communication. Many people decided not to buy the product after hearing about the conditions of its usage. In response to this, Apple launched a massive marketing campaign, advertising all over the big cities. drawframe drawframeDue to the the iPhones limited availability, hackers and software developers began to work with illegally unlocked devices. After half a year, Apple launched the Appstore in response, to decrease iPhone piracy. The Appstore gave the opportunity to programmers to write their own applications legally for the iPhone, and to publish it in the Appstore, where it will be available for download for a price of course. A new marketing campaign was launched with the slogan Theres an app for that. With this, Apple tried to persuade customers that the iPhone can indeed do anything.In the television ads, questions were listed like do you want to shop online? , do you want to watch television? and do you want to use messenger? etc. and the answer to all questions was theres an app for that. This was a very convincing advertisement in my opinion this device was like a small computer according to the ads. With the successful marketing communication and the Appstore, sales of the iPhone, began to rise again. Alongside with the Appstore, a new iPhone model was launched, the 3G, which now even had 3G mobile internet on base Wi-Fi.With time, the Appstore proved to be a huge success in nine months, the number of downloads has exceeded 1 billion. drawframe As new applications needed more and more power, the two iPhone models seemed to be incapable of handling certain games and software. Customers, especially software developers complained about the lack of a graphical accelerator, and low processor speed. Apple decided to launch a new, third device the iPhone 3GS. Many people wondered what the S could mean in the devices name, and it was later stated that it stands for super.The device finally included a graphical chip, and a faster processor. The new iPhone deserved a new slogan, and Apple came up with this Meet the fastest, most powerful iPhone yet and The first phone to beat the iPhone. The purpose of this slogan in advertisements was to ensure software developers and technically-conscious users that this model is indeed faster and stronger than its predecessors. I in person was not satisfied with the advertisement I rather wanted a comparison between the new and the older models.When AT made a new co ntract with Apple, they have decided to cut down prices. Apple began to promote this by a new slogan Twice as fast, for half the price. It seems that Apples marketing team is particularly talented in creating slogans. Switching slogan is always a hard decision in a company, since it might put brand recognition back a bit, but with Apples huge brand recognition it is feasible. I personally generate these slogans pretty informative, and I especially appreciate those ones that are humorous to some extent. drawframe The iPhones strengthsThe iPhone has several features that add to the strength of the product. These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen, which is a new patented technology. The iPhone has a really ductile operating system (I even saw a video where someone could run windows 98 on the phone). These new features are presented to a large and hardcore user base that Apple has gain ed over the years. Additionally, marketing was given support from all over the internet, saving the company a huge amount in advertising fees.Finally, the fact that the iPhone is first device in this area of computer phones is one of its greatest strengths. The iPhones weaknesses Like every new product, there are is a set of weaknesses. The first iPhone is not a 3G device and will not work in technologically advanced countries such as lacquer and Korea. All of their phones are 3G compliant. Several of the iPhone features are also not particularly impressive. These include the fact that it has a subpar camera, standing at about 2 megapixels as well as its memory not being removable.The phone is priced currently around 500 to 600 dollars and most consumers are happy with their current mobile device essentially, this phone is aiming at the high end consumers. Apples choice of distribution channel has also been because only Cingular and Apple stores are allowed to sell iPhones. Finally , its purpose is to be questioned does the phone fulfil corporate duties or is it just an entertainment system? drawframe The iPhones Opportunities There is quite a demand for a better mobile computing experience.The iPhone tries to combine both powerful computing as well as entertainment into one system. People have also noted that the Mac OS applications for desktop can be easily adapted for the iPhone. The emergence of Wi-Fi networks is pushing for there to be visitor fees kind of of having a provider lock in users. It is very likely for the device fees and pay-per-view system to take flight, eliminating the month to month subscription fee. drawframe The iPhones threats The legal age of threats come from other companies including Nokia, Sony, and Google with their respective products.Smart phones are one popular example that stands to compete against the iPhone. The largest competitor according to most users is Googles Android. It has similar features as the iPhone, but availab ility is much higher and the phone itself is cheaper. The other big threats are the hackers. Apple suffers great losses because of jailbroken devices (When an iPhone is jailbroken, the user can get any application from the Appstore for free and can run any third party applications). Conclusion In conclusion, Apple offers some very high quality technical products, though at a relatively high price.The companys marketing communication is working quit well, Apple advertises on all significant media intermediaries, including television, the Internet, and on streets as well. At this rate they would have immense promotion costs, but they can lower it by putting emphasis on Internet-advertisements via websites. drawframe drawframe They try to maintain a positive, humanlike image, which ensures customers about the firms good intentions. Over the years, they had many slogans, but their brand recognition has only changed in a positive way it increased.Apple was formerly better known for its notebooks, but after the successes of both the iPod and the iPhone, people give away Apple as the company which produces the best mp3 players and one of the smartest phones on the market. Its music store iTunes, is nowadays the prime way of distributing music legally in the world. finished the successful marketing communication and the creative advertisements, Apple will most likely gain more market share in the segment of smart phones and maintain its leading position as the best portable music device producer. Bibliography www. wikipedia. org www. apple. com www. szifon. com www. appleinsider. com