The Advantages of Online Teacher Assessment Software

The Advantages of Online Teacher Assessment SoftwareFor most teachers, action research papers and feedback sheets are the basis of classroom management. They let the teacher know what is being done with the classroom, what is required of them, and how much they are doing to make things better. However, not all teachers use action research as their main tool for controlling classroom behavior. You may be one of them.Often, teachers consider online teacher assessments as a substitute for classroom management tools. This isn't necessarily the case, but it is certainly an option worth exploring. When taken the wrong way, online teacher assessments can actually take away from the effectiveness of classroom management in certain situations.Online assessment programs help teachers find strengths in students, but also allow for the inclusion of weaknesses, or for students to improve. It's a great way to monitor progress in real time and allows you to track what works and what doesn't work. I t also provides opportunities for feedback to make teachers aware of the potential problems or areas for improvement.Online assessment programs can also help teachers to create goals that are realistic. Some of these may be more like homework assignments or can be more involved with student communication, attendance, and standardized test scores. Online assessment can also help teachers communicate effectively with students in a highly interactive manner.When creating classroom management software, you should avoid the pitfalls of online teaching assessment programs. First, do your homework and check out all the options. Only consider those that include a clear procedure for ensuring a user-friendly experience and other advanced features that will ensure you're getting the most from your resources.Second, do your research to ensure that online teacher assessment programs include real-time reporting and flexible data collection. If you are using this software to meet state guidelines , for example, consider a software program that allows you to customize reporting to meet your needs. This may involve options such as reporting on special education outcomes, progress for a group of students or assessments for multiple grades, and more.Finally, use software programs that help you to better manage your classes. Consider teaching tools that offer significant enhancements in the way you view and manage your classroom environment. Some of these programs might even be included in your classroom management package.

Marketing Communication in Benetton

Marketing Communication in Benetton The advertising objectives of the two companies The advertising objective of Benetton group was to create awareness about the brand and at the same time inform potential consumers about the ideals that the company supports.Advertising We will write a custom essay sample on Marketing Communication in Benetton specifically for you for only $16.05 $11/page Learn More This strategy was supposed to evoke emotions and to attach them to the company’s brand so that consumers can see it either as an agreeable personality or as an offending one or even a controversial personality. In this strategy, the objective of the company, which was to create awareness and imprint its logo in consumer’s memory, would be realized easily. Benetton used its controversial approach to advertising as a way to appear unique among its competitors. On the other hand, the objective of Yeo Valley was to inform customers of its products and to demystify the notion that organic foods must always be expensive and only to the rich. Several theories can explain the way advertising works, and these theories are useful for understanding the objectives of the two companies and their reason for the particular advertising strategies that they chose. Theories can either be on a singular version relating to the notion of hierarchy-of-effect. They can also be considering a multiple process approach and at the same time highlight the importance of location or brand attitude as the main communication objective. Irrespective of the underlying theory, communication ideas for advertising usually require companies to include six steps in separate or combined form. The steps are to become an advocate of the product, service or cause and then learn everything about it before going on to create an ad.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second one is to lear n about the target audience in conventional and specific terms that relate to the business such as their location and their opinion about the competition. The third step is to take the information learned about clients and target audience and to use it to come up with ideas and philosophies or techniques that can work. With several ideas in place, the fourth step is to expand on a few main ideas to ensure they communicate the message well. The next step is execution of the ideas and the last one is to collect feedback about the advertising. Based on the above six steps, the two companies appear to have met the criteria and this enabled them to achieve their objectives. For example, Benetton first defined its communication message and then proceeded to come up with advertising ideas that would help it create the relevant ads. The use of an internal ad team allowed it to control the process and to use ads that were coherent with the intentions of top management at the firm. The compan y collected feedback through media reactions of the ads it ran. In some cases, the feedback was bad and required public apologies from the company. Overall, Benetton could tell the success or failure of the ads by its performance in the market (Wardle, 2002). Yeo Valley also followed the steps to achieve its objective of reversing misconceptions about organic food and to promote its organic milk product.Advertising We will write a custom essay sample on Marketing Communication in Benetton specifically for you for only $16.05 $11/page Learn More It collected feedback through surveys and was able to engage consumers using social media, which helped Yeo Valley to determine whether its strategy was working or not. This came after extensive research into consumer trends and opinions on organic foods (Tiltman, 2011). Discussion on advantages and disadvantages of the advertising campaign used by Benetton for many years Benetton opted to capture social issues and h ighlight them in its advertisement for company values of promoting equality for all. When evaluating the ads in a postmodern society, they appear suiting to the characteristic of restlessness and use of an uncertain environment. They show that the company is not taking a business as usual approach and instead is trying to rearrange social power though advertising activism. In society, advertising works as a source of propaganda and people gain satisfaction when they purchase. Advertising at its core tries to sell a product by associating it with a particular socially efficacious characteristic such as what Benetton did with its â€Å"united colours of Benetton† ad campaign. The ads point to a preindustrial age where the object was to focus on events rather than objects where consumers would look at particular events such as arrival of ships and remember that it was time to make particular purchases. Today, the same would be applicable when talking of the arrival of new stock or holidays that come with massive sales from most companies (Bernardin et al., 2009). Advertising as Benetton case showed is a powerful social force but it caters mostly for mass consumers and does not actually change their attitudes and behaviours.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The disadvantage of the Benetton historical approach is that it was concerned with changing people’s opinions about social issues that may or may not relate to the brand (Tungate, 2007). Although the brand would benefit by staying in the news for various reasons, it also clearly demarcated itself. In one communication, it would appeal to a segment of consumers only to lose them in another communication attempt. The campaign failed to realize that people harbour different sentiments on different social issues. Thus, being controversial alienates some of its customer bases (Tiltman, 2011). The ad campaign did well in packaging people’s emotions and selling it back to them in a classic sense of what advertising is supposed to do (Wardle, 2002). Good advertising works as a mirror to society where individuals see their fears and aspirations and channel the feelings into consumer choices. Thus, by using already existing social concerns, the ads excelled because they function ed by redirecting issues that target audiences already shared. For example, some ads by Benetton used images that highlight social attitudes about poverty and homosexuality as cues to sell to people. Since the ads were using contrasting images, they were very attractive and the social nature of the contrast created enough interest to cause viewers to take more time and analyse the ad. As they did, they internalized the message and the slogan of the company. They would recall it later when making purchases. The same would happen whenever they interacted with the company slogan again. This method allowed ads by the company to remain timeless as compared to the competition (Sutton, 2009). A disadvantage of controversial advertising strategy is that provoking thoughts of consumers does not always work as expected. It can backfire not only on the company’s reputation but also on its finances. In the US, Benetton had to pay fines and it was banned in Germany (Ganesan, 2003). These outcomes can create adequate public hype about a company or a brand, but without access to particular markets, they end up being advertising funds spend for no monetary benefits in return (The Economist, 2004). The ad campaigns by Benetton were also not working because the company was relying on one strategy when pursuing a global brand building campaign. It should have recognized differing cultures, ideologies and opinions among and within countries (Percy, 2008). Disadvantages of overlooking cultural and market differences in advertising arise when words have different meanings to different people yet the company persists with one slogan and communication method. For example, the company sought to express its values of equality using images, but the same equality message would be empowering to some people and disempowering to others. Instead of noticing these differences caused by people’s culture in some countries, it went ahead to create additional ads with the same under lying message. This only worked to alienate some people from the brand. Those oppressed because of allowing equal access to dangerous people or groups in society would not take the message well (Phillips, Doole Lowe, 2008). A universal approach fails to recognize the predominant stereotype that could be influencing perceptions of equality (Pincas and Loiseau, 2008). In predominant white populations as in most of the Western world, minorities are interpreted in the mainstream according to the way the overall white population accepts and views them. Thus, in advertising, equal representation will seek to make minorities of race, economic states or cultures achieve similar standards as the dominant population. However, since the view used is the one popular with the majority, it may not capture the actual wishes of the minority. In the Benetton case, a disadvantage of its adverting approach was that, the message communicated to the majority in any particular issues was not the same as the one communicated to the minority despite the use of a universal message. For example, some African-Americans felt offended by an image of a black woman feeding a white baby, and some white people may be offended by the same image for its associated corruption of the white race. Nevertheless, these sentiments belong to minorities, but highlighted them can have a negative impact on the overall association of the ad communication strategy of Benetton (Ganesan, 2003). Although the appeal by Benetton was well intentioned, its effect could be fearful and tormenting to some audiences. The emotions evoked could linger in the target person’s memory for long after viewing the ad and can even spark social discussions on the issues to arouse additional negative emotions that will channel back to the brand. In the end, the brand becomes very popular, but rather than promote equality, it creates more animosity for those who like it against those who do not agree with its adverting pri nciples (Nan and Faber, 2004). However, there is a benefit associated with controversially separating the target community. The ad ends up creating a community of loyal followers and defenders of its ideals, which translates to brand ambassadors that act as key influencers in the rest of society and help the company to achieve its objectives of growing sales or increasing awareness without incurring additional costs. Controversy is an essential element for making advertising messages go viral (Scott Scott, 2011). Types of companies that might find the type of advertisement effective The mandate for companies to support social and environmental issues is loud and comes from increasing global consumer awareness and activism practices. Companies have to embrace social issues as part of their business growth strategies (OBarr, 2010). Therefore, embracing social issues as part of advertising can be a welcome twist that connects them well with their target consumer communities. Neverthel ess, the suitability of a given advertising strategy to controversial social issues remains limited to particular industries and nature of business together with company objectives. In this regard, the following are some of the companies that are use the model of Benetton in advertising and be effective (OBarr, 2007). Companies believing that there are only shocking realities and no shocking pictures could include advocacy and consulting companies seeking to promote corporate or individual behaviour change. Here companies seek to make subsequent images of their advertising unique so that they can be provocative and create a scandal (Moriarty et al., 2015). A company that is entering a highly competitive market can benefit greatly from shock advertising because it will be able to create a lot of buzz in a short time with a limited budget. Companies dealing in high street fashion are an example, because they need to create hype about their new clothing lines just in time for a particu lar season and use up the generated attention to make sales before rivals react to the marketing strategy (Schultz and Schultz, 2004). A company that is seeking to promote an alternative product to an addictive product is also a good candidate for shock advertising. A company that is making electronic cigarettes can use shocking images of traditional cigarette smokers or associated effects of the smoking to pass its message (Mooij and Hofstede, 2010). Another good candidate for shock advertising is a children’s home, a charitable organization or a company that is carrying out social sensitive corporate social responsibility projects such as feeding the homeless. Concordia Children’s Services, an organization from Philippines in 2008 carried out a print and online ad campaign showing pig breastfeeding human babies similar to the way it would breastfeed several piglets concurrently. The ad was controversial and included a copy message of â€Å"if you don’t help t hem, who will?† It also included a number and the name of the organization. The contrast was interesting and thought provoking just as Benetton ads are (Bashin, 2011). Analysis of Yeo Valley’s 2010 campaign The Yeo Valley’s 2010 campaign was successful in its attempt to create seek attention, create interest and drive through a particular communication to compel viewers to act in a certain way. With the hierarchy model of advertising, which contributes to the hierarchy-of-effects theory, a consumer moves through three main stages namely cognitive stage, affective stage and finally behavioral stage. An effective ad is the one that allows consumers to transition smoothly through all the three stages. Ads that fail and lose consumers in any part of the process will not succeed overall. Therefore, every part of the model is essential. In the actual hierarchy-of-effects theory, consumers move from awareness to knowledge and this are all parts of the cognitive stage (G anesan, 2003). In the Yeo Valley’s 2010 campaign, consumers already first become aware of the farmers and the musical nature of the ad and then they realize that is actually farmers who are rapping. The ad uses their knowledge of hip-hop culture of rapping and they might have seen in popular hip-hop music videos. The ad combines it with their awareness of farmers and the familiarity of a farm with its machinery and buildings. Shooting the video in a farm quickly places the ad in context. The controversial image of farmers rapping creates interest, but to sustain the interest, which comes as the next step in the hierarchy-of-effects theory, the farmers mimic actual hip-hop videos and glorify their farm equipment, their clothing and the product, which is Yeo Valley’s yoghurt. There are scenes of cows with tags and neckbands that mimic scenes in actual rapping videos where rappers show their chains and glamorous wristwatches. There is a repeated scene of a tractor lifting itself on its back wheel and excavator (Covert, 2011). The interest in the ad is sustained by actual lyrics of the ad that communicate the brand message, informing people about the culture of consuming organic milk products is cool just the way hip-hop and rap music is cool. The strategy is appealing to a young population that is the target market, and this makes the ad effective (Barker Angelopulo, 2006). The final steps of the advertising model are evaluation, trial and evaluation. The ad succeed in making customers evaluate its products, and try them from stores then evaluating the product in relation to its advertised ideals as captured by customer feedback on the ad and on social media (BBC, 2011). The source of the ad communication is Yeo Valley and its message is that the company is capable of coming up with slick products and practices that make its customers appeal cool. In addition, the company is passing on the message that it is in harmony with nature. Customers receiv e cues about Yeo Valley showing the company following natural farming practices in a passionate way to make a difference in people’s lives. The channel for communication was online video, traditional media and social media. The traditional media airing of the video helped to create awareness, while the other two channels allowed the company to benefit from the awareness through sustained word-of-mouth referrals for the ad and adequate sensitization of the brand and the product. This eventually compelled people to try the product and evaluate it (Scott and Scott, 2011). Effect of marketing communication strategy of Benetton and Yeo Valley on the society The communication strategies of the two companies create new goals for advertising because they shatter social expectations. They increase the achievement threshold of advertising by extending the scope of traditional channels and designs of communication brand awareness beyond features that already familiar to consumers. On th e other hand, the brands make it possible for companies to change consumer perception about particular social issues that go beyond a particular product or brand. Benetton succeeded in highlighting plight of the minority and needy is several aspects of conventional stereotype images. Yeo Valley succeed in changing perception of its target community about organic foods in general and to increase support for natural farming practices by dissociating the practice with wealthy consumers and instead attaching it to a sustainability cause for the environment (Acton, 2011). Advertising that breaches social norms ends up creating more fear as the ideal method of advertising and the overall effect is that companies heighten fear levels in society than may work in the short term but alienate consumers in the end. Society ends up getting used to more stimulating images and videos of advertisements and immunity to advertising increases overall. Even with shock advertising, there is always a bet ter and more effective method of arousing interest and causing scandal compared to what currently works in the market. Therefore, firm are always playing catch-up to each other, and end up desensitizing consumers on the issues that they are supposed to arouse caring feelings (Batra, Myers and Aaker, 2006). However, the advertising strategy of the two companies also demonstrates the capabilities of non-verbal communication as an effective way of penetrating particular messages to consumers without risking alienation. It also shows that advertising is merging with other traditional forms of marketing to become a continuum rather than discrete segments. With interactivity built into advertising, the society is getting powers to shape advertising by companies through real-time reactions that defend a brand or tarnish it in public. Thus, companies are able to embrace advertising as a cyclic process in their marketing communication strategy. Conclusion The marketing communication strategy by Benetton and Yeo Valley is unique because it relies on novelty of concepts and communication messages. This paper analysed the two company marketing communication strategies to show some similarities sand unique features. The two companies succeed in different ways, but the turnaround in the Benetton strategy as explained in the case study shows that a shock-advertising model might not work so well for many companies. The controversies created by ads require additional marketing campaigns to correct and this can defeat the purpose of going with the strategy in the first place. Reference List Acton, A. (ed.) (2011) Issues in advertising, mass communication and public relations, Scholarly Editions. Barker, R. and Angelopulo, G. (2006). Integrated organisational communication. Cape Town: Juta. Bashin, K. (2011) 26 incredibly daring ads that were made to shock you, 16 July, Web. Batra, R., Myers, J.G. and Aaker, D.A. (2006) Advertising management, Delhi: Dorling Kindersley (India) P vt. Ltd. BBC (2011) Ad breakdown: Yeo Valley boyband, Web. Bernardin, T., Kemp-Robertson, P., Stewart, D.W., Cheng, Y., Wan, H., Rossiter, J.R., Erevelles, S., Roundtree, R., Zinkhan, G.M. and Fukawa, N. (2009) Envisioning the future of advertising creativity research: Alternative perspectives, Journal of Advertising, vol. 37, no. 4, pp. 131-150. Busch, R., Seidenspinner, M. and Unger, F. (2007). Marketing communication policies. Berlin: Springer. Covert, T.K.A. (2011) Manipulating images: World War II mobilization of women through magazine advertising, Lanham: Lexington Books. Ganesan, S. (2003) Benetton Group: Evolution of communication strategy, Hyderabad: ICPEA. Mooij, M.D. and Hofstede, G. (2010) The Hofstede model: Applications to global branding and advertising strategy and research, International Journal of Advertising, vol. 29, no. 1, pp. 85-110. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R. (2015) Advertising principles and pract ices, Melbourne: Pearson Australia. Nan, X. and Faber, R.J. (2004) Advertisement theory: Reconceptualising the building blocks, Marketing Theory Articles, vol. 4, no. 1/2, pp. 7-30. OBarr, W. (2010) A brief history of advertising in America, Advertising Society Review, vol. 11, no. 1. OBarr, W.M. (2006) Representations of masculinity and femininity in advertisements, Washington: Advertising Educational Foundation. OBarr, W.M. (2007) Ethics and advertising, Advertising Society Review, vol. 8, no. 3. Percy, L. (2008). Strategic integrated marketing communications. Oxford: Butterworth-Heinemann. Pincas, S. and Loiseau, M. (2008) A history of advertising, Los Angeles: Taschen. Prakashan, N. (2007) Advertising and sales promotion, Mumbai: Pragati Boks Pvt. Ltd. Schultz, D. and Schultz, H. (2004). IMC, the next generation. New York: McGraw-Hill. Scott, D. and Scott, D. (2011). The new rules of marketing PR. Hoboken, N.J.: John Wiley Sons. Sutton, D.H. (2009) Globalizing ideal beauty: How female copywriters of the J. Water Thompson Advertising Agency redefined beauty of for the twentieth century, New York: Palgrave Macmillian. The Economist (2004) The future of advertising: The harder hard sell, The Economist, 24 June. Tiltman, D. (2011) Yeo Valley: How a little TV can go a long way, Web. Tungate, M. (2007) A global history of advertising, London: Kogan-Page. Wardle, J. (2002) Developing advertising with qualitative market research, New York: Sage Publications.

The Quality of Service and the Determining Factor of the Success Essay - 5

The Quality of Service and the Determining Factor of the Success - Essay Example The quality of service the customer gets is gauged by the relationship between customer expectation and the performance. Each business aims at fully satisfying the customer needs as well as making profits. The transaction between the customer and the company starts right from when the customer enters the shop to when he gets home with the purchased product. Before the customer asks for the commodity, the employee should welcome them, talk to them politely and make them feel appreciated. This first step motivates the customer to buy whatever product they have in mind (Weinstein, 2012). The proper explanation should be given to the customer on any enquiries they make. The service provider should inform the customer of all the advantages of the product and the other substitutes that the company is offering. No matter the kind of questions asked by the customer, the service provider should always understand that the customer is always right (Weinstein, 2012). After the customer has succe ssfully purchased the product, any enquiries he/she makes either on call or in person should be taken seriously and with utmost care. Make the customer feel like you still care about them and the kind of service they are getting from the commodity purchased. The following table analyses the ABX airline and the Everts airline, which are both cargo airlines in the USA. Everts provide quality service but in terms of the image they have to the customers, they are far below the expected standards. Their prices are very high as compared to the quality of service they provide.

Basquiat Essay Example | Topics and Well Written Essays - 750 words

Basquiat - Essay Example Though there were trying situations from his early childhood onward, he managed to find the most appropriate ways to counter them and to be exact in his road to fame. He painted as an artist who never bothered of restrictions and he had nothing to lose. Basquiat fought against many distressing situations in his life and rose to attain recognition by the year 1980 through 'The Times Square Show'. He collaborated with many artists of his time, including art-writers, curators, and collectors, to form a group which later came to be called as the Neo-expressionist movement. Though the painter developed to be one of the most realized artists of his time, his friends were worried about his extreme drug consumption, unpredictable behavior etc. Before he died at his 27 due to mixed-drug toxicity, he had achieved significant recognition. For a complete understanding of the life and artistic works of Basquiat, it is pivotal to depend on the authentic bibliography on him. However, the value of t he visual means along with the written word cannot be overlooked. In fact, the visual media has been able to offer a greater awareness of Basquiat's life. Therefore, though Basquiat has been memorialized through the biopic in 1996 by Julian Schnabel as well as the best selling biography of Basquiat by Phoebe Hoban in 1998, the former has a greater value to the audience as it offers a complete picture of the life of the artist through various aspects such as music and the sound effects, the effect of acting, and the other visual effects. This paper deals with a comparison between the reading and the film in order to suggest why the visual representation has a superior validity in understanding the life of Basquiat. Through his biography of Basquiat, Phoebe Hoban was able to create a true picture of the artist's life, but it was never a complete picture to the readers, as many often he failed to relate to the powerful emotion of the readers. Basquiat is represented as the most notorious artist who failed to accomplish his goals. Hoban presents the life of this great artist as cashed in on both fame and greed which were the characteristics of the 1980s. "Basquiat's life spanned an historic shift in the art world, from Pop to Neo-Expressionism, from hip to hype." (Hoban) To the biographer, graffiti was only the beginning for the painter and he soon involved with a New York scene which considered art as an element of the whole array of media. "'Artists were mixing up their media,' Phoebe Hoban suggests, and 'music film, painting and fashion were recombining in innovative ways' at the end of 1970s and early 1980s." (Thompson, 68) According to Hoban, Basquiat's stylistic qualities are part of establi shed African-American aesthetic traditions. The biography of Basquiat suggests why the artist was able to accomplish as a great painter. Accordingly, his contemporary world as well as the subsequent periods failed to recognize the "qualities in Basquiat's paintings and to concentrate instead'on his celebrity lifestyle'" (Thompson, 69) Similarly, the art movement of the time also failed to achieve a significant impact on the scenario. The biography Basquiat by Hoban,

Research Papers on Birth Control - Are These Online?

Research Papers on Birth Control - Are These Online?As you know, you can get a lot of information about birth control by doing research papers on birth control. You should remember that you are more likely to find what you want in free sites. But you might also get more reliable information from books. Keep in mind that you will only get accurate information if you have read the entire book carefully.Research papers on birth control usually include details about different contraceptive methods. The method which is the most popular among the women is the natural method. Even though the chemical pills are often used, they can have side effects. For them, it is better to use a natural method.One of the common methods is the birth control pill. Birth control pills can also be called the 'pill'. But there are actually three methods for birth control, these are: the contraceptive patch, the contraceptive ring and the contraceptive patch.As the name suggests, the birth control patch is an a bsorbent patch. It is the method of birth control for women who are very overweight or have severe acne. This method is also very safe.A more recent and widespread method is the birth control ring. It is a device with a ring placed inside the vagina for three days. The method is very effective for women who want to prevent pregnancy. However, the ring can be painful and this method is not recommended for women who have moderate to severe pelvic pain.A much safer method is the birth control pill. They are available to both women who are between the ages of 15 and 44. There are two different types of pills for women who are not sure whether they are pregnant or not.The birth control pills are inserted into the vagina after taking the advice of a doctor. Some women also want to buy the pill from online pharmacies instead of going to their doctor's office.

The Pitfall of Zoology Essay Topics

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The Good College Essay Examples for Admission Trap

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