COMPARE AND CONTRAST - MARKETING STRATEGIES - 825 Words

COMPARE AND CONTRAST - MARKETING STRATEGIES (Research Paper Sample) Content: Name: Institution: Task: Tutor: Date: Compare and Contrast Introduction The following is a marketing paper that compares and contrasts the marketing strategies of three different watch companies. These are: Timex, Rolex and Movado. An analysis of the companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ websites will present psychographic and demographic profiles of each companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s target market. The paper will also elaborate on how the companies use price as a marketing strategy. Also, the marketing place of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s products will be considered. Furthermore, the paper will highlight on other promotional tools that the companies use, beyond the website. Finally, the paper will forecast on which company is likely to enjoy continued success in a time frame of 20 years, based on their marketing strategy. Timex à ¢Ã¢â€š ¬Ã¢â‚¬Å" psychographic and demographic profile Timex watch company targets men, women and kids of varying age groups. The target customer consists of middle class and the rich; teenagers, sportsmen, businessmen and professionals. The target group enjoys innovative, well-designed and reliable accessories and jewelry. The target group also tends to value elegance and classy appearance. Rolex à ¢Ã¢â€š ¬Ã¢â‚¬Å" psychographic and demographic profile The company targets both men and women between 21 and 35 years. The target market includes wealthy consumers who love high quality and exclusivity. The target group normally buy the watches to complement their outfit, usually men in suits and classic shoes. The group is active on the internet and is influenced by advertising on social media sites such as Facebook and Twitter. Movado à ¢Ã¢â€š ¬Ã¢â‚¬Å" psychographic and demographic profile This companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s target market is similar to that of Rolex in that it comprises of wealthy business men and women. The target group enjoys crafty, classy and stylish accessories. Price as a marketing strategy Timex à ¢Ã¢â€š ¬Ã¢â‚¬Å" the company offers competitively priced watches and a strong sales and distribution network. Timex watches range from  £20 to  £200 (Abidollari, n.p). Rolex à ¢Ã¢â€š ¬Ã¢â‚¬Å" the company sets prices for others to follow. Rolex does not offer discounts on its watches. The price range for watches is $400-$3,500 (Plopan, n.p). Movado à ¢Ã¢â€š ¬Ã¢â‚¬Å" the company offers a wide range of watches at varying prices for both low-end and high-end consumers. The price range is $395 to $5,000 (Birchall, n.p). Place as a marketing strategy Timex has a network of direct sales dealers who sell the watches in showrooms and retail stores and outlets. There is no online link to order for the watches (Abidollari, n.p). Rolex has a limited number of retail stores found in upscale areas. The company does not conduct online sales (Plopan, n.p). Movado has department stores and boutiques where the sales and marketing team sell the watches. However, the company has limited sales of...

Most Common College Essay Topics You Should Avoid

Most Common College Essay Topics You Should AvoidMost of the subjects that a college essay or major is about can be very difficult and are challenging to write. While it may be tempting to keep a piece of paper, because you know it will be the most common college essay topics you should avoid, because some of them may get you in trouble.It can be tough to figure out what subject matter you should use to keep your topic interesting and if it is something that would get you in trouble, but you have to make sure that you stick to your decision. First of all, you have to decide what kind of subject matter you would like to write about. There are so many different kinds of subjects that you could choose from, including religion, music, arts, government, business, history, foreign languages, sociology, film, etc.Usually, most people do not want to write about religion in their essay topics, because they think that it would get them in trouble. If you think that religion might get you in tr ouble, then don't write about it at all. There are also topics such as politics and media which many college students write about, but they know that they will get in trouble if they do so.The most common college essay topics are science, literature, art, philosophy, physical sciences, military, and social sciences. This is the type of topic that you should avoid, if you want to avoid getting in trouble.Since you know that these are some of the most common college essay topics, you should start researching these topics on the internet. There are lots of websites out there that can help you research the topic. Most of these websites are free and you do not need to worry about anything. You just need to make sure that you are careful and that the website you choose is not affiliated with a government agency.Some topics are easy to research, and some of them are harder. If you are unsure, then you should look for other opinions on the subject. The Internet is your best friend, so you s hould always go to it, instead of doing your research in an obscure book or magazine. You can also get free advice online.Remember that the most common college essay topics you should avoid, are religious topics, politics, and if you have a personal opinion on the subject, especially if it is something that will get you in trouble. You should avoid these topics in your essay topics.

Major Patrick Ferguson in the American Revolution

The son of James and Anne Ferguson, Patrick Ferguson was born on June 4, 1744, in Edinburgh, Scotland. The son of a lawyer, Ferguson met many of the figures of the Scottish Enlightenment during his youth such as David Hume, John Home, and Adam Ferguson. In 1759, with the Seven Years War raging, Ferguson was encouraged to pursue a military career by his uncle, Brigadier General James Murray. A well-known officer, Murray served under Major General James Wolfe at the Battle of Quebec later that year. Acting on his uncles advice, Ferguson purchased a cornets commission in the Royal North British Dragoons (Scots Greys). Early Career Rather than immediately join his regiment, Ferguson spent two years studying at the Royal Military Academy in Woolwich. In 1761, he traveled to Germany for active service with the regiment. Shortly after arriving, Ferguson fell ill with an ailment in his leg. Bedridden for several months, he was unable to rejoin the Greys until August 1763. Though capable of active duty, he was plagued by arthritis in his leg for the rest of his life. As the war had been concluded, he saw garrison duty around Britain for the next several years. In 1768, Ferguson purchased a captaincy in the 70th Regiment of Foot. The Ferguson Rifle Sailing for the West Indies, the regiment served in garrison duty and later aided in putting down a slave revolt on Tobago. While there, he purchased a sugar plantation at Castara. Suffering from fever and issues with his leg, Ferguson returned to Britain in 1772. Two years later, he attended a light infantry training camp at Salisbury overseen by Major General William Howe. A skilled leader, Ferguson quickly impressed Howe with his ability in the field. During this period, he also worked on developing an effective breech-loading musket. Beginning with previous work by Isaac de la Chaumette, Ferguson created an improved design which he demonstrated on June 1. Impressing King George III, the design was patented on December 2 and was capable of firing six to ten rounds per minute. Though superior to the British Armys standard Brown Bess muzzle-loading musket in some ways, the Ferguson design was significantly more expensive and took much more time to produce. Despite these limitations, around 100 were produced and Ferguson was given command of an Experimental Rifle Company in March 1777 for service in the American Revolution. Brandywine Injury Arriving in 1777, Fergusons specially equipped unit joined Howes army and participated in the campaign to capture Philadelphia. On September 11, Ferguson and his men took part in the Battle of Brandywine. In the course of the fighting, Ferguson elected not to fire at a high-ranking American officer for reasons of honor. Reports later indicated that it may have been either Count Casimir Pulaski or General George Washington. As the fighting progressed, Ferguson was hit by a musket ball that shattered his right elbow. With the fall of Philadelphia, he was taken to the city to recover. Over the next eight months, Ferguson endured a series of operations in the hope of saving his arm. These proved reasonably successful, though he never regained full use of the limb. During the course of his recovery, Fergusons rifle company was disbanded. Returning to active duty in 1778, he served under Major General Sir Henry Clinton at the Battle of Monmouth. In October, Clinton dispatched Ferguson to Little Egg Harbor River in southern New Jersey to eliminate a nest of American privateers. Attacking on October 8, he burned several ships and buildings before withdrawing. South Jersey Several days later, Ferguson learned that Pulaski was camped in the area and that the American position was lightly guarded. Attacking on October 16, his troops killed around fifty men before Pulaski arrived with aid. Due to the American losses, the engagement became known as the Little Egg Harbor Massacre. Operating from New York in early 1779, Ferguson conducted scouting missions for Clinton. In the wake of the American attack on Stony Point, Clinton directed him to oversee the defenses in the area. In December, Ferguson took command of the American Volunteers, a force of New York and New Jersey Loyalists. To the Carolinas In early 1780, Fergusons command sailed as part of Clintons army which sought to capture Charleston, SC. Landing in February, Ferguson was accidentally bayoneted in the left arm when Lieutenant Colonel Banastre Tarletons British Legion mistakenly attacked his camp. As the Siege of Charleston progressed, Fergusons men worked to cut off the American supply routes to the city. Joining with Tarleton, Ferguson aided in defeating an American force at Moncks Corner on April 14. Four days later, Clinton elevated him to major and backdated the promotion to the previous October. Moving to the north bank of the Cooper River, Ferguson took part in the capture of Fort Moultrie in early May. With the fall of Charleston on May 12, Clinton appointed Ferguson as an inspector of militia for the region and charged him with raising units of Loyalists. Returning to New York, Clinton left Lieutenant General Lord Charles Cornwallis in command. In his role as inspector, he succeeded in raising around 4,000 men. After skirmishing with local militias, Ferguson was ordered to take 1,000 men west and guard Cornwallis flank as the army advanced into North Carolina. Battle of Kings Mountain Establishing himself at Gilbert Town, NC on September 7, Ferguson moved south three days later to intercept a militia force led by Colonel Elijah Clarke. Before leaving, he sent a message to the American militias on the other side of the Appalachian Mountains ordering them to cease their attacks or he would cross the mountains and lay waste to their country with fire and sword. Enraged by Fergusons threats, these militias mobilized and on September 26 began moving against the British commander. Learning of this new threat, Ferguson began retreating south then east with the goal of reuniting with Cornwallis. In early October, Ferguson found that the mountain militias were gaining on his men. On October 6, he decided to make a stand and assumed a position on King Mountain. Fortifying the highest parts of the mountain, his command came under attack late the next day. During the Battle of Kings Mountain, the Americans surrounded the mountain and eventually overwhelmed Fergusons men. In the course of the fighting, Ferguson was shot from his horse. As he fell, his foot caught in the saddle and he was dragged into the American lines. Dying, the victorious militia stripped and urinated on his body before it buried in a shallow grave. In the 1920s, a marker was erected over Fergusons grave which now lies in Kings Mountain National Military Park. Selected Sources Patriot Resource: Patrick FergusonMajor Patrick Ferguson

Reasons Why Marijuana Should Be Legalized

A Master s Degree Of Counseling Psychology - 2229 Words

approximately the same time to complete. (Long Island University) For some students their goal may be to achieve a master’s degree in counseling psychology to increase their acceptance to a Ph.D, or Phs.D program. (Capella University) Other students may choose to enter the workforce with a master’s in Counseling Psychology. The licensing process varies from state to state, but most graduates will expect to prove how they have met educational requirements, ability to practice, completion of fieldwork, and examination. (Capella University) Capella University has a master’s degree in counseling psychology that is offered online. The requirements for possible program admittance are a prior bachelor’s degree from a school that has been accredited by the U.S. Department of Education. (Capella University) Also required are the transcripts of the bachelor’s degree and a minimum grade point average of 2.3 on a 4.0 scale. (Capella University) Earning the mast er’s degree in counseling psychology is a good building block for those who wish to peruse the Ph.D or Psy.D after completion. Capella offers students the opportunity to study counseling theory, diagnostics, research methods, testing, assessment, and interventional methods for group and individuals. (Capella University) The program requires completion of online coursework, residency, and in the field training. (Capella University) The average student will complete Capella’s master’s degree in counseling psychology’s requirementShow MoreRelatedThe Clinical And Medical Research1143 Words   |  5 Pagesbetween MD, PhD, PsyD, Ed. D, MA, MSE? The MD degree is a doctorate awarded to clinicians who have undertaken an extended period of scientific and medical research. It provides an opportunity for doctors to receive recognition of research achievement within an approved academic program. 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Essay Educational Theory of Teaching Writing - 1834 Words

When I first encountered Paulo Freire’s work, I was struck with the hypocrisy of my own teaching. I had deluded myself into thinking, to a certain extent, that I was creating a democratic and equal space that was free from the influence of. It was a stark reminder last year when I encountered Richard Shaull’s introduction to Peter Freire’s The Pedagogy of the Oppressed. He writes, â€Å"There is no such things as a neutral educational process. Education either functions as an instrument that is used to facilitate the integration of the younger generation into the logic of the present system and bring about conformity to it, or it becomes the ‘practice of freedom,’ the means by which men and women deal critically and creatively with reality and†¦show more content†¦At that point in time, I leaned more towards Peter Elbow’s theories of teaching writing. I wanted to actualize the budding writers in my classes, and the philosophy seemed to fit many of the reasons why I entered into the world of teaching. When I first started working in writing lab at a large suburban school, Elbow’s work seemed to work perfectly with the students with whom I was teaching. However, after this large public school experience, I found myself in a small private competitive prep school where there was an emphasis on expository prose. I think that at that phase I was still able to work in some of Elbow’s ideal in conjunction with what the school asked me to do. Then, I came to my current position, and somehow, over the past six years, I have changed as a teacher. Somewhere along the way, I think I started to lose my own philosophy of grading writing. The pressure to grade competitively at my independent school is palpable, and somehow, I let my guard down and become enmeshed in the opposite of Elbow’s teaching. 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Ethical Treatment of Prisoners free essay sample

Some people believe the history of corrections shows continuous movement toward more humane treatment of prisoners as society has progressed. In the beginning punishments for prisoners were considered a corporal punishment which was whipping, beheading, dismembering, torture or even death. There was fines, dispersion of property were common which was more common than the physical torture. Execution was the economic and corporal punishment as the estate was forfeited. The economic and physical sanctions have given way of imprisonment less depreciation in the liberty of parole and probation.When there are thousands of crimes incarcerated throughout the United States, the ethical treatment of prisoner’s rights must be analyzed. Throughout the years many modifications have been made to accommodate inmates and preserve their basic human rights. Have we as a society done enough regarding the ethical treatment of prisoners or have we made their lives in prison too easy that it is no longer a punishment for them? There are many people in the United States who have strong feelings of what is right and wrong and fall on both sides of this question. We will write a custom essay sample on Ethical Treatment of Prisoners or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Utilitarianism is the belief that moral rules should be choices made by a society to promote the happiness of its members Mosser (2010). Through the utilitarian view the argument could be made that these prisoners are being treated to good and not good enough. Utilitarianism gives an understandable, theoretical foundation for moral decision making. Prior to coming to a decision upon a course of action, the utilitarian is asked to consider its effects on the entire population over an infinite period of time Mosser (2010).One problem with this method of decision-making is that many people might not agree with the premise that maximization of happiness should be the basis for morality. An example of this is an eye for an eye; if you kill someone in my family then I will have your life. In earlier history like the cowboy era this is how criminals were treated. Now, this is no longer accepted in our society. Our society’s ethical values have changed. For hundreds of years, prisoners had no rights. That is until 1909 when the Georgia Supreme Court ruled that although convicts have lost their freedom; they do have civil rights Davenport (2009).During this era, institutions were legally immune in state and federal courts from lawsuits, also called the hands-off doctrine, wardens ran their facilities as they felt necessary and were not held accountable for the conditions that existed in their facility Davenport (2009). Prisoners were beaten regularly and denied the basics such as food, medical care, and protection from staff or other inmates. These types of incidents continued for many of years. In the 1960’s several legal avenues opened for prisoners. Prisoners would now have the ability to have their grievances heard in state and federal courts.One of the major changes that enabled this is the cruel and unusual punishment clause of the Eighth Amendment; another is the civil rights provisions of Section 1983 of Title 42 of the U. S. Code Davenport (2009). The Eighth Amendment asserts that excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishment inflicted Davenport (2009). The cruel and unusual punishment clause was not intended for prisoners; rather the focus was on punishment outside the law. The clause also did not apply to state prisoners.The Supreme Court heard very few cases in this era. In the 1960’s, the Supreme Court began to incorporate the Bill of Rights to state laws. This meant the cruel and unusual punishment clause now included prisons and prisoners. Prisoner’s then began to file suits to change the way prisons operated, citing cruel and unusual punishment, inadequate healthcare, demanding more access to courts and due process. People who are employed in the justice system have to exhibit strength of mind and body to prove they are worthy to be in charge of those who may be a danger to society.This fact alone places these individuals in a position of power, and without a personal and professional code of ethics to live by; this power could be taken out of context. This could lead to damage within the system, as well as out on the street. For these people must make moral decisions everyday. A personal set of ethics can often be hard to define. Ethics are not on a person’s mind as they make various choices throughout the day. When a person sub-consciously makes one judgment or another, they are not aware that ethics plays a role in the decisions that are made.In examining ethical egoism and utilitarianism my personal view is definitely closer to utilitarianism than ethical egoism. Utilitarianism is an exceedingly, even extremely demanding moral view for most people. If we have a duty to always bring about the best outcome, than any time we can increase the well-being of others, we have a moral duty to do so. I believe it is morally better to help the most people at a time than to serve the self interest of one person. The thousands of crimes incarcerated throughout the United States had their day in court and are now housed in a penal institution to serve out their sentence.As a society we have passed ethical laws to protect the prisoners against harm from others and to make sure they are treated with respect. Through the eyes of utilitarianism arguments are made that these prisoners are being treated to good by some and not good enough by others. Regardless of which theories or ethical beliefs a person chooses to believe in they must follow the law or they could end up as a prisoner in the United States. Those in the justice system sworn to protect prisoners can not choose to follow their own beliefs but they must follow the laws and regulatio n set forth before them. Ethics as a form of intellectual inquiry does not provide answers to moral questions. People with beliefs about right and wrong do. Societies are built upon those beliefs. As we have analyzed the ethical treatment of prisoners with theories of ethics we can argue that society’s views of right and wrong coincide with reality, are representative of the objective moral order, and encompass the will of the people with regards to their treatment. Davenport, A. U. (2009). Basic criminal law: the constitution, procedure, and crimes (2nd Ed. ). Upper Saddle River: Pearson