Ft Brand Audit

TABLE OF CONTENTS Introduction 1. station Inventory 1.1. riffle Elements 1.2. financial backing Marketing Program 1.3. daub Strategies 1.4. gull Performance 2. Brand Exploratory 2.1. Brand Awareness 2.2. Brand Image 2.3. Brand Positioning 3. Strategic Brand worry Recommendations 3.1. New harvest-tide Extensions 3.2. Geographical Expansion 3.3. Strengthening the global standoff shutting concomitant A Discounted Cash Flow Calculations Appendix B Results of the Survey Bibliography p. 3 p. 4 p. 4 p. 5 p. 5 p. 6 p. 7 p. 7 p. 8 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 13 p. 14 p. 18   2   Introduction The Financial clock (herein afterward referred to as FT) was accomplished as a confederacy and as a disfigurement in London in 1888. Currently owned by Pearson Plc, the FT radical is maven of the world-leading providers of business and financial education across several platforms and channels. With a daily circulation of 362,000 copies (Financial Times , 2011a), the FT stigma edition is the world countenance biggest financial newspaper after the Wall Street Journal. The FT is printed in 24 divers(prenominal) locations around the world and has a join daily readership of 2.1 one thousand thousand people secernate between the print and the digital channels. Its website has 3.6 meg registered users and 224,000 paying subscribers (Financial Times, 2011a). From a financial point of view, the Group is very healthy. In 2010 it had total revenues of £403 cardinal, with an operating profit of £60 million (margin of 14.8%). Moreover, the union has been growing steadily, with a CAGR of 16% over the lastly 5 years (Pearson, 2011), which indicates how good the Group is in managing and leverage its bosom gull. As this report will show, one of the break assets of the Group is the FT brand, which benefits from a very high and supreme brand knowledge (Keller, 1993) and is able to charge a probative expense premium to its customer s. In this sense, it is very important to b! ring reveal a crucial characteristic of newspaper...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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