'New Barbie Doll produced by Mattel\r'

'Who is our target ( give legal brief life style/attitudinal descriptions. Include some demographics, but not as important for most products. Users, heavy users, nonusers, users of competitive dishonors? alliance to other product/ service usage?\r\nEmarati girls and their p arents are the primary market for the new Muslim Barbie doll.  The extremely religious, orthodox group still follows the fundamental Moslem traditions, including the formal dress and head coverings for women.  The most belike to purchase these dolls would be Emarati living in the joined States or Europe, or those that are more slopped and indulgent in the Islamic nations.  Mattel hopes to reach these consumers in the UAE.\r\nWhere are we now in the mind of the soulfulness? (They don’t know us. They know us but don’t use us. They opt another brand because… they don’t actualise what we can do. They don’t use us for enough things. And so on.)\r\nThe traditions of t he Islamic kitchen-gardening take issue greatly from American culture.  This could initially present as a source of mistrust on the stir up of the Islamic consumer.  However, Mattel’s willingness to offer Farah will go a long way to melting this distrust.  In addition, the wild popularity of Barbie will give Farah some brand association along with the wide variety of marginal products.\r\nWhere is our competition in the mind of this person?  (Use the aforesaid(prenominal) approach as above, but focus on the competing brands).\r\nWith few Islamic dolls on the market, Mattel should be wholesome positioned to be the leader in marketing its products to Emarati girls.  The plainly real competition should come from small, family stores in Islamic countries and in predominantly Islamic areas of the United States and Europe.\r\nWhat is the consumer promise, the â€Å" fully grown conceit”? ( State the major focus of your campaign. non a slogan or tag confines at this stage, but an idea in elemental language that will serve as the flat coat for a tag line †a brief statement that sums up what the campaign is about.)\r\nMattel hopes to use ethnical identity and promotion as the key idea for the marketing of Farah.  Embracing culture means healthy young women.\r\nWhat is the have a bun in the ovening evidence? (Draw on consumer benefits to tone up and elaborate on what you chose in item 5. found benefit after benefit in support of your big idea.)\r\nDiversity and acceptance are decent important concepts for global marketing.  With the shrinking borders of the world receivable to technology, cultural practices and values are no all-night hidden.  Young Emarati girls will benefit from the knowledge that an internationalistic company is focusing on their own culture by promoting it through the Farah doll.\r\nWhat is the tone of voice for the advert? ( Decide on the appropriate tone †warm, family, values, st artling, hi-tech, sober fact, mild guilt, and so on…)\r\nThe tone of the publicize should be a warm and inviting tone which focuses, as the Arab nations due, on family strength and traditional values.\r\n'