Internet activities 5.2 and 6.2 Essay

Exercise 5. 2 1 1 Based on the website of Ford Motor partnership the following is its SWOT analysis. Strengths The company is a well- treasure name in the motorcar business. Since it is a well-established company with premium priced crossways, the consumer dont really wipe out to go through its website to confirm of its high quality but to do it more about its upgraded features. They know it is one of the topper. Its brand name is rattling strong and that is why the website attracts immediate attention.Weakness The price of the cars is its weakness, though flock believe in its quality, they look out for other alternatives. Since this company spends a lot on manufacturing, distribution, advertising and sales, it has to price it high to slang an delightful profit. The consumers have lots of option today and they turn to products, which fulfil the similar need in low price. Opportunities The increase in purchasing super fountain of the consumers and the growing international market. Threats Since a lot of companies that promise analogous benefits and product features at lower prices, the competition has become tougher.So the company require to pay attention on its opportunities and threats in enounce to excel in its future marketing strategies and combat its competitors. 22 In order to create competitive advantages it should do its positioning in the minds of the consumers in such a way that they start seeing it not as a luxury but a necessity. If a brand achieves the status of a necessity, the consumers might make some comprises in their budget, especially when their purchasing power has increased due to high paid jobs and double income families.Since Ford is recognised internationally, the international market should be explored more vigorously. Exercise 6. 2 11 It is evident from the websites of virago and Barnes and Noble that both have diverse scratch markets. Amazon caters to more young and techno savvy target sense of hearing who are in search of a variety of lifestyle products temporary hookup Barnes and Noble caters to book lovers. But both cater to a target market that is willing to pay for a good product session at the comfort of their homes.The marketing mix of Amazon is a detailed more complex than that of Barnes and Noble. This can be attributed to different target earreach that they cater to. Since Barnes and Noble sells books and related products the different Ps of the marketing mix are positioned accordingly. Whereas the Ps of the marketing mix of Amazon are positioned differently because it sells different kinds of products. There is always a emotional state with Barnes and Noble that in case of any problem with the product, a close bookstore can be contacted for clarifications.Amazon lacks this touch of comfort. The price of the same product varies in both the websites. It takes more time to understand the marketing mix of Amazon when compared to Barnes and Noble. 2. 2 Both these companies have u sed their websites to do the positioning of their products in such a way that the product attributes, packaging, exile information and the time required to get the purchased item is clearly carve in the consumers minds. They have designed the websites well so that the consumers are fitted to easily access the product information.The bright colors appeal to the senses and make the search more interesting. Barnes and Noble has indulged in company and product specialisation by focussing on the time of delivery and the author profiles that promises best quality products in lesser time while Amazon has focussed on how fast the products are selling out and what are the igneous choices of its consumers in order to influence the prospective buyers.References Arens, W. F. and Bovee, C. L. (5 Ed. ). (1994). Contemporary Advertising. USA IRWIN.